Need Help Pitching the Media?

Tuesday, September 2nd, 2014


Looking for some help when pitching your media contacts?

Recently, two of D S Simon’s top media relations executives, Mike Bako and Susan Higgins, participated in Bulldog Reporter webinars. We thought it would be a great idea if they shared some of their top tips with you.

Susan’s Top 3 Tips:

- Build a relationship based on trust with your media contact.
- Keep in mind show hours. Do not call in the middle of a show.
- Deliver the segment you pitched. You promised a segment, that’s the segment you need to deliver. That’s key to the trust mentioned earlier.

Mike’s Top 3 Tips:

- According to D S Simon’s Web Influencers Survey, 81% of stations use third party video. This is ideal for PR professionals to get an entire story out to the media with just a simple link or embed code.
- When it comes to pitching, sometimes the best pitch is a non-pitch. Reach out to a contact via Instagram, Twitter, Facebook, etc.
- Stay on top of current events. Find ways to tie a current events story into your pitch to be more newsworthy and timely.

Susan Higgins Joins D S Simon as Sr. Manager, Media Relations

Monday, August 18th, 2014


Susan Higgins is the newest member of the D S Simon team! After 20 years as a freelance Media Specialist, Susan expands both D S Simon’s healthcare and media teams as Sr. Manager, Media Relations.

Susan sat down with Doug Simon, D S Simon’s President & CEO, to tell us what she has learned throughout her career and to share some tips when pitching a healthcare story.

Sue’s Tried and Tested Tips for Pitching Healthcare:

- You need to know the medical industry! You’re contacting medical producers and reporters who are almost as knowledgeable as doctors and nurses, so you need to know what’s going on with the medical and pharmaceutical world yourself.

- Know what stories your media contact has recently covered.

- Bring the  producers/reporters experts they themselves couldn’t find. Otherwise they can do the story without you.

D S Simon Launches the DSS Media Module

Tuesday, July 29th, 2014


D S Simon recently launched the DSS Media Module, which is a marketing/communications platform that delivers high-definition video content to global broadcasters as well as high-quality images, infographics, press materials and embeddable video to online sites and social outlets. It’s easily shared via a link or embedded within any web environment including an organization’s newsroom or campaign microsite. To date, content within the DSS Media Modules have reached tens of millions of people globally.

For more information visit our DSS Media Module Press Release.

Disgraced Buzzfeed’s Benny Johnson’s Next Career Move?

Monday, July 28th, 2014


NOTE: Interview does not contain plagiarized material (we think.)

Earlier this year, in this interview with Doug Simon, President & CEO of digital, social and strategic video communications firm, D S Simon, fired Buzzfeed viral politics editor, Benny Johnson, who hinted at the job he thought was better than his Buzzfeed gig (hint: it’s not a PR job).  He might want to start looking.

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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