Pam Becker, Manager, Brand Public Relations for General Mills

Friday, February 5th, 2010

To Link To Post: http://bit.ly/8WYG2O

Pam Becker from General Mills discusses the strategy for promoting the company’s Gluten Free products. Recorded at Health and Nutrition Editor Showcase.

Some of Pam’s VlogViews:

“(Meeting with media) is much harder than it used to. Staffs are being cut and they have more work on their plate then they used to.”

“We are doing more and more video not so much for broadcast but to embed in websites and in messages that we are sending out.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Modern Mom Editor Showcase and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

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Posted in Health & Wellness, Journalism / Media Industry, PR Tips and Tools | No Comments »

Jacqui Stafford, Executive Style Director for Shape Magazine

Friday, February 5th, 2010

To Link To Post: http://bit.ly/aIdKgY

Jacqui Stafford from Shape Magazine shares with us what editors are looking for in news stories that come in from pitches from PR people.

Some of Jacqui’s VlogViews:

“We’re all about value about finding news that we haven’t had before about ways we can improve our lives about how we can make everything in life better, easier and simpler.”

“For the Today Show, when I do style, fashion, trend lifestyle pieces it’s very important for me to find new, new, new. We are looking for compelling stories that the viewer wants to relate to.”

*Discloser: D S Simon will be presenting on March 9, 2010 as part of the Modern Mom Editor Showcase and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information for more information and mention D S Simon for the discount.

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Posted in Health & Wellness, Journalism / Media Industry, PR Tips and Tools | No Comments »

Erin Henry, Porter Novelli representing the Almond Board of California

Friday, February 5th, 2010

To Link To Post: http://bit.ly/9PwWy5

Erin Henry discusses getting media coverage for your client at the Health and Nutrition Editor Showcase and including your brands spokesperson with your message.

Some of Erin’s VlogViews:

“An editor showcase event is an amazing way to get in front of and have a face to face conversation with up to 30 editors in one evening… It’s really just a relaxed environment that is open to discussions and how you can work together”
“Bringing a spokesperson to an event brings credibility”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Modern Mom Editor Showcase and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

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Posted in Communications, Health & Wellness, Journalism / Media Industry, Social Media | No Comments »

Michelle Meter, Fast Forward Productions

Friday, February 5th, 2010

To Link To Post: http://bit.ly/9Yo8Qv

Michelle Meter the organizer of Editor Showcase discusses the benefits of brands participating and speaking with editors from media outlets at the Editor Showcase Health and Nutrition Expo.

Some of Michele’s VlogViews:
“The response we are getting from a lot of the brands and agencies that are participating is that this is cost effective and a lot more time efficient. You get a really good snapshot and time with press that you normally wouldn’t get.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Modern Mom Editor Showcase and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

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Posted in Health & Wellness, Journalism / Media Industry, Social Media | No Comments »

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