Peter Himler, author of The Flack! and founder of Flatiron Communications LLC, discusses his views on blogging, the web and the state of PR on the web. Some of Peter’s Vlog Views are:
“It’s harder to earn the digital media than it is the traditional.”
“We need to be in the creation game, PR people are losing.”
“There are a lot of tenents for traditional PR that are still very applicable to digital PR and that is knowing the outlet, knowing the environment you are about to enter and understanding what the DNA is.”
Hillary, 1984 & The FDA
Did the viral campagin video create more than buzz plus a look at the FDA’s proposed new rules for experts.
Hillary Video:
http://www.youtube.com/watch?v=6h3G-lMZxjo
FDA’s proposed new rules for experts:
http://www.fda.gov/bbs/topics/NEWS/2007/NEW01591.html
Tags: FDA
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