Archive for April, 2007

How the New York Times, Business Week, Fortune, Rolling Stone, US Weekly and Ziff Davis Use Video Online

Thursday, April 26th, 2007

A Report from Media Industry Newsletter’s “Magazine Digital Summit”


Some of the vlog views:

Vivian Schiller, Senior Vice President and General Manager, NYTimes.com
“The nature of the way people look at web video creates unlikely stars.”

John Byrne, Executive Editor, Business Week, Acting Editor-In-Chief, Businessweek.com
“Either you do it or you watch your audience go away.”

Michael Smith, VP, General Manager of Operations, Forbes.com
“We’ve been producing video online for six years now.”

Gary Armstrong, Chief Marketing Officer, Wenner Media USweekly.com
“What I’m doing is taking my investment in PR and amortizing it on my site.”

John Davison, Editorial Director, Ziff Davis’ 1UP Network1up.com
“People were craving video content.”

Interview with John Byrne, Executive Editor, Business Week and Acting Editor-In-Chief, Businessweek.com.

Thursday, April 26th, 2007

Recorded at Media Industry Newsletter’s “Magazine Digital Summit.”
Some of John Byrne’s Vlog Views:

“It’s not about just taking the magazine and dumping the content.”

“I think it’s a terrific opportunity for us to make a difference with people we’ve never touched.”

“We are essentially publishing 3-4 times what we do every single week online…amazing.”

businessweek.com

Diane Schwartz, Vice President, Group Publisher Access Intelligence

Friday, April 20th, 2007

Publisher of PR News on the future of PR Industry growth.

Diane’s Vlog Views:

“It’s a wide open world for PR people, whether they’re taking advantage of it is another thing.”

“PR salaries are pretty flat.”

“I lived with aborigines.”

Peacock Pride: Giving Voice to a Mass Murderer and Demanding Credit

Friday, April 20th, 2007