Archive for May, 2007

Interview with Ed Moed, Co-Founder and Managing Partner of Peppercom. Ed tears down the wall between digital media and traditional media.

Wednesday, May 30th, 2007

Some of Ed’s Vlog Views:

“What companies need to look at when they jump in, be it blogs or message boards, is that online is really part of the universe. You have to look at these mediums as part of how you’re going to build your image.”

“There is no difference in terms of still trying to reach (new media) in a strategic way. There may be a different approach, but you shouldn’t have to have people here do digital and everyone else do traditional.”

“All of us, regardless of age, are in the digital media social world.”

Little League Meltdown

Wednesday, May 23rd, 2007

Little League coaches and competition spins out of control.

Some of Doug’s Vlog Views:

“The other team’s coach picked up a bat and threw it at the backstop in the direction of the fourteen year-old umpire.”

“Increased participation in youth sports has helped women advance in their business careers.”

“A forfeit turned into a reminder of what the true spirit of Little League should be.”

Interview with Jen McClure, Executive Director of the Society for New Communications Research

Monday, May 21st, 2007

Recorded at the Ragan Communications Conference

Some of Jen McClure’s Vlog Views:

“Corporate messaging…needs to be rethought….as we use them, we need to be more flexible.”

“We need to use our messaging as jumping off points to have more authentic conversations, dynamic and more flexible conversations.”"We now have less control of our messaging because of web 2.0 technologies.”

Steve Crescenzo’s Five Types of Communicators

Friday, May 18th, 2007

Recorded at the Ragan Communications Conference

Some of Steve’s Vlog Views:

“Julie from the love boat…a social director”

“Larry King of the suck ups, those are communicators that just ask the suck up questions.”"Barney Fife is the communicator that asks the difficult questions but only acts tough and backs down to everyone.”"The fourth type is Dr. Phil, who is the biggest son of -“ “bleep” – out there.”"The fifth communicator, the one we all strive to be is…”

 

During the actual interview, when talking about the Dr. Phil personality, Steve didn’t say “bleep” but used the actual swear word. I prevailed with my tech guy to bleep it out over his opposition. Steve is a brilliant guy who has successfully marketed a “profane” persona. Was I wrong to censor him? Your opinionated, but clean, comments are welcome.