Archive for June, 2007

Nationwide Broadcaster Survey: What PR Pros Need to Know

Wednesday, June 13th, 2007

79 TV producers and reporters from network news, national cable and local TV responded.

For a full copy of the survey, email me at dougs @ dssimon.com.

Some of Doug’s Vlog Views:

“Are reporters email boxes getting too full?”

“How knowledgeable are PR people?”

“More than half of all stations offer opportunities for placement on the Web for content that does not air on their network.”

Posted in Digital Media, Public Relations, Social Media | 10 Comments »

Interview with Bob DeFillippo, Chief Communications Officer, Prudential Financial

Thursday, June 7th, 2007

From the Cento Amici Charity Golf Tournament http://centoamici.org/

Some of Bob’s Vlog Views:

“Being a great golfer has nothing to do with crisis communications.”

“Overreacting is a mistake organizations make.”

“I like to divide a crisis situation into two very big parts. One, the reaction externally your audience, the public, and how they’re going to view your company. The other is inside and too many organizations don’t pay attention to how their employees and other internal constituencies react to a crisis. If you lose control of either one of those, you’re going to be in trouble.”

“You have to view your legal department as the department that’s going to keep you out of trouble.”

Posted in Digital Media, marketing, Social Media | No Comments »

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