An inside look at the Food & Drug Administration’s (FDA) communication strategy and what communicators need to know about posting health related content or video online. Recorded at the ExL Pharma PR & Communications Summit.
Some of Julie’s vlog views:
“We’re looking at whether transmitting a paper is enough in the modern age. Do we need to be doing more online work?”
“If the information is accurate and meaningful and helpful, why not multiply it, why not get it out with as many delivery vehicles as one has?”
“If we thought about the opportunity cost of people foregoing modern medicine and modern devices or treatments, that would be a very evocative way to explain the contribution we make.”
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