“Often times a company’s so blinded – they drank the kool-aid – that they are not impartial viewers of what they’re trying to accomplish and who they’re trying to influence.”
“If you’re a young company you need to in many ways mimic the communications tactics of the companies you aspire to be.”
“If you are a consumer products company you could be making green paper towels or green toilet paper. Ultimately you’re making paper towels and toilet paper and you need to be able to compete on cost, on value, and on quality against the traditional paper products that are out there.”
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