Archive for October, 2007

Interview with Jack O’Dwyer, Publisher of odwyerpr.com

Monday, October 29th, 2007

Jack O’Dwyer, longtime critic of PRSA, talks about this year’s National Assembly and offers some concrete suggestions for the organizations.

“I have personally e-mailed the president and delegates of almost 100 chapters so that they could participate. And all these debates should not be in a private e-group on the PRSA website, it should be on the main website. This is terribly undemocratic of this society, it’s ripe with undemocratic practices.”

“PRSA should position PR as an educational force in America.”

“We have a staff that is non-PR professional. We don’t have the guns to do a PR-for-PR program and this is what we need.”

Links on video blog:  O’Dwyer’s PR

Posted in Public Relations | 1 Comment »

Interview with Jeff Julin, Incoming Chairman and CEO, PRSA

Monday, October 29th, 2007

Jeff Julin talks about his new role and plans for the future at PRSA from the PRSA Assembly.

“Our next step is to develop a business plan that helps us implement programs based on that strategic viewpoint.”

“Our mission in life is to advance careers and we are all about our members. The strategic plan really is about how do we deliver value to our members.”

“I believe because it’s 2008 and it’s an election year, that will be a key part on what we focus on, not about the candidates themselves, but about the communication process about how we build a culture around honest and respectful discourse and dialogue that isn’t about attacking people.”

Posted in CEO / President, Public Relations | 1 Comment »

Interview with Daryl McCullough, CEO, Paine PR

Monday, October 29th, 2007

Daryl McCullough talks about Buzz Marketing and how to surround your audience from the PRSA National Conference.

“Like any marketing program you need to think about research. First you start with your target audience – identify who your targeting and then you map your social networks who influence them.”

“If someone comes to you and is friendly and genuinely interested in having a conversation with you, you’ll have a much more rewarding experience in that conversation than someone who’s trying to force his or her point of view down your throat.”

“This notion of buzz which used to be owned by the advertising and marketing firms, now I think we have complete permission as PR professionals to own this beacuse it’s a conversation, it’s about targeting an audience, and communicating with them and listening to them and we PR professionals do that better than anybody.”

Posted in CEO / President, Public Relations, Social Media | No Comments »

Interview with David Warschawski, CEO and Founder, Warschawski

Monday, October 29th, 2007

David Warschawski talks about the disconnect between the role that PR should have and what it sometimes actually does from the PRSA National Conference.

“I think often the role we find ourselves in as PR counselors is the receiving role. We’re getting in after the major decisions are being made. That’s 100% not the role or the place where we want to be. We want to be part of the take-off.” “We want to engage as a collaberative consultant, as a counselor, as somebody who’s part of solving business problems and someone that the CEO turns to.”“There aren’t many professions where you get to wear so many hats and be engaged with a client and work on so many levels. It’s truly exciting, we can do powerful things for companies.”

Posted in CEO / President, Public Relations | 1 Comment »

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