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Patrice Tanaka discusses client relationships from the PRSA National Conference.

“Be a good listener, an active listener and be able to have authentic communications with the client.”

“Agencies who desperately want to please their clients and deliver good customer service say yes too often instead fo really challenging the wisdom of an approach especially if it’s one proposed by a client.”

“I think the safest bet is always to give them your honest counsel.”

“It’s important that at every level people are doing what they think is the right thing to do in the best interest of the client. You want everyone at your agency to be fully functioning and a full counselor to the client at whatever level they work in within the client organization.”