Archive for October, 2007

Interview with Katie Delahaye Paine, Founder and CEO, KD Paine & Partners

Friday, October 12th, 2007

Katie Delahaye Paine, Founder and CEO of KD Paine & Partners, talks about measuring social media at the Ragan Communications Social Media Conference.

“I think that an awful lot of people are trying to imply 19th century – ‘let’s count how many eyeballs we’re reaching’ - metrics to today’s reality which is not about the screaming at more eyeballs.  It’s about reaching the right eyeballs at the right time.”

“Video and the visual image is going to come into its own and it’s going to be much more interesting and much more fun especially because consumers can do it themselves.”

“Everybody wants the viral – ‘I want my video seen by 7 million people and when I create a video it’s going to be virally spread.’  That doesn’t happen very often.  But if you create a good video that gets spread aruond and for $500 you can generate a huge amount of awareness.”

Posted in Social Media, Video Blogs | 2 Comments »

Interview with George Wright, Director of Marketing, Blendtec

Wednesday, October 3rd, 2007

George Wright, Director of Marketing at Blendtec, talks about the most successful viral video campaign ever, “Will it Blend?”

“We knew it was a good message to send to our existing customers.”

“It’s all about the brand.  Everything you do needs to build the overall campaign of what you want to be known as.”

“Have some fun.  This is not about being polished.  It’s not about being slick.  It’s about reality.”

Posted in D S Simon, marketing, Social Media, Web Video | 10 Comments »

Interview with Fraser Seitel, Managing Partner, Emerald Partners

Wednesday, October 3rd, 2007

Fraser Seitel, Managing Partner of Emerald Partners, talks about crisis communications and social media.

“People say don’t apologize.  It’s a sign of weakness.  I disagree completely.”

“You’ve got to be on your guard always.”

“There is still a very specific, necessary role to choreograph messages.”

Posted in D S Simon, Public Relations, Social Media, Video Blogs | No Comments »

Interview with Jim Ylisela, President, Ragan Consulting

Wednesday, October 3rd, 2007

Jim Ylisela, President of Ragan Consulting, talks about social media for internal communications and the growing role of video.

“Interactivity is what people want.  They want instant gratification.  They want to ask questions and get answers quickly.  You can’t do that with a newsletter.  They want to see what other people are posting and what other people are talking about.  You can’t do that necessarily with e-mail or an intranet.”

“A lot of companies say, ‘everyone’s doing a blog – we need a blog,’ without thinking first about what that blog would do, how it would fit in, and who would write it.”

“There’s nothing worse than a boring blog.”

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Posted in Blogs, CEO / President, Communications, Online Video, Social Media | No Comments »

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