2008 April | D S Simon Vlog Views

Interview with Todd Anderman, Senior Vice President of Digital Media, Hachette Filipacchi Media from the MIN Day Digital Media Summit

Thursday, April 17th, 2008

Todd, in charge of promoting digital media for Hachette Filipacchi brands such as Woman’s Day, Elle and Car and Driver among others, discusses how to grow and integrate an audience with web video.

Some of Todd’s VlogViews:

“We’re looking at video from all different types of content. Using our in house talent, going out on the street and doing video with the automotive. Doing test drives that we have done for years, and we are now video taping them and getting users involved as well.”

“One of our biggest challenges is how do you build scale in terms of video streams and watching videos on your site when the way to monotize that is through pre-roll.”

“Each brand has to address video in a way that works for its content.”

“Video is one element of content. There are articles, reviews, and photos. There is user involvement, and then there is video. And we need to figure out how to integrate this all together.”

Check out Hachette Filipacchi Media

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Posted in Advertising, marketing, Online Video, Social Media, Web Video | Comments Off

Interview with Craig Newmark, Founder of Craigslist.org by Guest Video Blogger Jovanna David

Wednesday, April 16th, 2008

Jovanna David, Senior Account Executive at D S Simon Productions, talks with Craig about the danger of political lies in the age of information warfare, the importance of frankness from a politician, and his hopes for the future of the United States government.

Some of Craig’s VlogViews:

“Lets say a candidate just lies to people. It’s caught, discusses and disseminated pretty quickly and broadly. That’s probably a good thing for the country.”

“I think we are seeing some important stuff happening. We’re seeing possible reinvention of Washington from the grassroots. Not just words but actual occurrences. I think come January we will see more transparency in government. We will see a great reduction in criminal activity performed by the government.”

Posted in CEO / President, Media Companies, Politics, Social Media | 9 Comments »

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