Alan, VP of Research for NBC Universal discusses how conventional wisdom in the new media age can cut both ways and how social media in the multitasking era the best way to use the Internet from a television programmer’s perspective. Recorded at the 2008 Generational Communications Conference by the Business Development Institute.
Some of Alan’s VlogViews:
“There really isn’t much difference between younger and older generations in terms of the amount of time they spend using new media.”
“I think the implication for advertisers, marketers and media publishers is that we really need to do some research to find out what’s truly going on and not just assume conventional wisdom is true.”
“We are learning that it is probably not the smartest thing to simply take a spot that ran on television and put in online. It may be more useful to use the interactive capabilities and the other unique aspects of the Internet to make that message more effective.”
Search Terms: demographics, NBC, Universal, marketing, Business Development Institute (BDI), social media, Alan Wurtzel
George Carlin: Seven Words, Actually Eight
George Carlin’s legacy on freedom of speech and the connection to PR video.
“When George did, ‘Seven Words You can’t Say on Television’ it was a perfect challenge to the hypocrisy of people in government at that time and a statement of his live and let live philosophy.”
“I can imagine the current Democratic FCC Commissioners listening to him as kids and cheering him on. Now the libertarian has been taken out of liberal and there is an eighth word you can’t say: VNR. What would Carlin say?”
George Carlin’s Seven Words
Parental Discretion Advised (That Means You Russell!!!)
Search Terms: George Carlin, FCC, video news releases, george carlin’s seven words
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