Archive for August, 2008

Jim Ylisela, Ragan Consulting

Wednesday, August 27th, 2008

Jim Ylisela, President of Ragan Consulting, discusses how social media has changed the relationships between PR professionals, companies and journalists with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Jim’s VlogViews:

“Public relations has been so stuck in the way we have always done it…we will send out a press release or give the media some information or put a brochure together. What social media does is that it opens up so many possibilities to use media to practice media relations.”

“Journalists are open to anybody that helps them. And if you can give a journalist a lot of help, that journalist will remember that. And then when you need help -“ there is a real quid pro quo that goes on there.”


“Newspapers are hurting, and they are saying ‘okay, write the story, but we also want you to shoot a little video and we want you to blog about your experiences’ and you got to do all these things. So they are becoming very engaged in the social media world and so they are used to pitches becoming that way to.”


Ragan Consulting

Search Terms: Jim Ylisela, Ragan Communications, social media

Posted in Blogs, Journalists, Social Media | No Comments »

Steve Crescenzo, Crescenzo Communications

Wednesday, August 27th, 2008

Steve Crescenzo, President of Crescenzo Communications, discusses ways to promote authenticity to a blog with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the Ebay & Ragan Communications Social Media Revolution Conference.

Some of Steve’s VlogViews:

“Corporate communications implies stiff, third person, passive voice, a lot of buzz words, a lot of platitudes. What the audience demands as they get younger and younger, and they get used to reading blogs and myspace pages, is more conversational style writing.”


“A lot of communicators are doing podcasting for the first time, they’re blogging, they’re helping their executives blog. They are not perfect when they start. They’re learning as they go, making mistakes, stubbing their toe. But they are getting better. These are new tools for all of us. So I think it’s important to just get started and get going.”


Crescenzo Communications

Search Terms: Crescenzo Communications, Steve Crescenzo, blogs, social media

Posted in Blogs, Communications, Social Media | 1 Comment »

Mark Ragan, Ragan Communications

Tuesday, August 26th, 2008

Mark Ragan, CEO of Ragan Communications, discusses Ragan’s social media approaches and Ragan’s process of going behind the walls of major companies with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.

Some of Mark’s VlogViews:

“We actually go to a company, Ebay, last year was Southwest Airlines, next year we are hoping, coca-cola. And we go behind their walls, and listen to their communicators talk…And I think the attraction to have a hosted event is, how many times do communicators get to go outside of their company or outside of their cubicle to see how other companies do it?”

“I think the thing that is stunning to me because Ragan has been doing social media summits for three years, is how many people still don’t know the basics.”

Ragan Communications

Search Terms: Ragan Communications, Mark Ragan, ebay, Southwest Airlines, social media

Posted in CEO / President, Communications, Social Media | No Comments »

PR Thought Leader Mark Hass

Monday, August 25th, 2008

Mark Hass, World Wide CEO of MS&L, discusses his views on paid media, the distinction between buying commercial time and product placement and the role of PR agencies in social media.

Some of Mark’s VlogViews:

“The whole issue of paying for play, paying for editorial coverage as opposed to earning that media coverage which is what the public relations industry does, it [the issue] is really at the core of our media relations function.”

“Product placement is fine as long as there is transparency around it. When you try to sneak something in, I think it’s a little more troubling, than if there is disclosure on what’s going on.”

“The one important area that has emerged over the last year or two and I think is going to get more and more important is the management of social media. The way companies and brands interact inside the space of social media …I think PR agencies play an important role in managing those relationships.”

Manning Selvage & Lee

Search Terms: Manning Selvage & Lee, Mark Hass, product placement, MS&L

Posted in Advertising, CEO / President, Journalists, PR's Top 50 Thought Leaders, Public Relations | 1 Comment »

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