Luke Funk, Senior Producer for MyFoxNY.com, discusses how web video has changed the way the media reports on stories with Eric Wright, SVP of Marketing and Business Development at D S Simon Productions. Recorded at the Publicity Club of New York’s Luncheon Panel, “The Rise of Digital Video: All TV is Not on TV.”
Some of Luke’s VlogViews:
“We’re always thinking about how the consumer is consuming the content, where on the TV side the emphasis was always on video, getting the story on TV. For us it’s, ‘are they [consumers] going to do it on the phone? Are they going to do it on the computer, how are they going to consume it, do they want written content, do they want video content?’ So I think it opened up a plethora of options for how to report stories.”
“People want more than just a repurposed newscast on the website because they consume information differently through the passive television station over the interactive website.”
“You can be as inventive as you want to be for web content. I think that things on the television side sometimes get formulaic and we’re still a young website and I think we can experiment with how we present the content.”
Search Terms: Fox, myfoxny, Luke Funk, Publicity Club of New York
My Fox New York
What’s So Wrong With the Permanent Presidential Campaign?
“There is a threat out there that is designed to move public relations away from the C suite and give us less influence and it’s the controversy over the ‘permanent campaign.’”
“PR has made great strides in getting a seat at the table when we’re about influencing policy, influencing programs so we then have positive information and news to communicate to key publics.”
“PR as a community has sort of been standing by while this argument against the permanent campaign goes on.”
Search Terms: 2008 Presidential election, George W. Bush, Permanent Campaign, John McCain, Public Relations
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