Archive for September, 2008

Jeremy Pepper, POP PR Jots, Boingo Wireless

Monday, September 15th, 2008

Jeremy Pepper, author of POP! PR Jots and a PR professional for Boingo Wireless, discusses how to integrate social media into a broader PR campaign.

Some of Jeremy’s VlogViews:

“The first step isn’t oh, we should do separate plans, it should be, lets do the plan as a whole and integrate social media aspects into it.”

“I am going through regular travel reporters. I’m doing the hardcore traditional media relations, but I’m also working with mobile bloggers because we have a mobile application. I’m working with travel bloggers, I’m working with technology bloggers and I’m going to all these different audiences that would care about us.”

“PR got so caught up in the media in the press that we were forgetting that we are reaching out to the public. Bloggers are part of the public now. The number one thing you need to do is monitor. You need to find out where your name is out there and that you’re engaging the customer, making sure that you’re listening to them.”

Check out Jeremy’s Blog POP! PR Jots
Boingo Wireless

Search Terms: Jeremy Pepper, POP PR Jots, Boingo Wireless, PRSA, T3PR

PRSA’s T3PR Conference Series:

                                  

Saul Hansell                                     Deirdre Breakenridge

                                    

   Phil Gomes                                        Joe Ciarallo 

                                   

George Wright                                Corey Kronengold

Posted in Blogs, Journalists, Public Relations, Social Media | 1 Comment »

Deirdre Breakenridge, PFS Marketwyse

Monday, September 15th, 2008

Deirdre Breakenridge, author of PR 2.0 and President and Director of Communication at PFS Marketwyse, discusses the concept of mircomedia at PRSA’s T3PR Conference. 

Some of Deirdre’s VlogViews:

“You’re engaging as a peer, so you take your marketing hat off. And everybody is peer to peer and your sharing information. And as people get to know you’re and learn about you’re, they will follow you and they want to see you’re human.”

“When you think about PR in general and all those news releases with the jargon and the hype and the BS, that’s all stripped and you are down to concise, brief, meaningful information.”

“Its not about what a company wants to talk to people about. It’s more listening in the community. The best thing you can do is listen and observe.”

Deirdre’s Blog PR 2.0 Strategies
PFS Marketwise

Search Terms: Deirdre Breakenridge, PFS Marketwyse, PRSA, PR 2.0, Micromedia T3PR

PRSA’s T3PR Conference Series:

                                 

  Saul Hansell                                     Jeremy Pepper

                                            

   Phil Gomes                                       Joe Ciarallo

                                

George Wright                                  Corey Kronengold                          

Posted in Communications, Public Relations, Social Media | No Comments »

Phil Gomes, VP, Digital Media, Edelman Digital

Monday, September 15th, 2008

Phil Gomes, VP, Digital Media, Edelman and moderator of a forum of Tech Bloggers at PRSA’s T3PR Conference, discusses the convergence of media and communication and how PR people should respond to social media.

Some of Phil’s VlogViews:

“Craigslist exists to give people a break, so that’s what brands and companies need to do. And giving people a break does not equal carpet bomb them with free stuff. It has to do with how can you help them do what they want to do and influence the brand and even empower them to feel like they have a stake in that thing they are most passionate about.”

“The idea is if you build content that is educational quality, conversational quality, journalistic quality, that people want to consume…then that’s a good way to reach to a lot of these audiences.”

“Video is a very compelling way to get that message out and if you do it the right way, if you keep it short, crisp, tight, it does a really good job.”

Edelman Digital
Phil’s Blog

Search Terms: Edelman Digital, Phil Gomes, Social Media, PRSA, T3PR

PRSA’s T3PR Conference Series:

                                            

  Saul Hansell                                      Jeremy Pepper           

                                             

Deirdre Breakenridge                           Joe Ciarallo

                                  

George Wright                                 Corey Kronengold

Posted in Communications, Digital Media, Social Media | No Comments »

Joe Ciarallo, Editor, PRNewser and Senior Account Executive, Horn Group

Monday, September 15th, 2008

Joe Ciarallo, Editor, PRNewser and Senior Account Executive, Horn Group, discusses the challenges of communicating in a social media world. Recorded at PRSA’s T3PR Conference.


Some of Joe’s VlogViews: 

“Anything can matter.”

“A common client question that people get is, ‘is this blog saying something bad about my company?’ or ‘should I respond to that, does this matter?’ And the question is you could obviously measure blogs or community sites or different social nets based on different metrics and different tools but what matters can change very quickly, a blog can grow very quickly or gain or loose significance very quickly.”

“I would argue that with more channels there is more need for more communication, not less. Back in the day you can go to the Today Show, and then your done, and you get your couple of big hits…Not saying that those channels aren’t incredibly important to reach a mass audience but it has totally flipped on its head and a lot of this has changed.”

Joe’s PRNewser Blog
Horn Group

Disclosure: Joe Ciarallo previously worked at D S Simon Productions.

Search Terms: Joe Ciarallo, PRNewser Horn Group, PRSA, T3PR
 
PRSA’s T3PR Conference Series:

                                                             

  Saul Hansell                                     Jeremy Pepper

                                               

Deirdre Breakenridge                           Phil Gomes

                                    

  George Wright                                  Corey Kronengold

Posted in Blogs, Journalists, Public Relations | No Comments »

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