Sam Singer, named Spokesperson of the Year from PRSA and President of Singer Associates, discusses how communicators can effectively address challenges. Recorded at PR News’ PR People Awards.

Some of Sam’s VlogViews:

“Corporations and individuals are going to have to follow the lead of President-Elect Barack Obama and create larger, visionary pictures for the public and for their audiences and for their employees to follow. To get them on board and have them understand that we’re all on the same team and that there is a larger vision that we are all heading for.”

“I think that corporations are going to have to really change the way they communicate, not just to their employees but to their investors and to their customers as well – by telling people what the big picture is, but also by admitting weaknesses and faults.”

“Content will always be king. And I think what has been missing from the debate from the last eight years during the Bush administration was there wasn’t the content; or if there was content, it was dubious content. I think that that’s the problem that America faces when they look at corporations who need to communicate more accurately and who need to communicate in a more effective and fast manner.”

San Francisco Zoo

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