Archive for November, 2008

Five Lessons for Communicators from the Obama Campaign

Wednesday, November 5th, 2008

Obama’s Five Lessons for Communicators:

1. Invest early in web infrastructure
2. Create motivators and opportunities for customers to opt-in and participate
3. Combat negatives
4. Tone matters
5. Spend money

Pew Research Study on Web Engagement in the Campaign

Search Terms: Barack Obama, 2008 Campaign, communications, web influencers, politics, media

Posted in Commentary, Digital Media, Politics | 1 Comment »

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