Stephanie Anderson, Head of Communications and Chief Spokesperson for Sylvania, discusses the challenge of a company being the “number 2 guy” and how a company can overcome that.
Some of Stephanie VlogViews:
“We’re essentially the Pepsi, if you will, of our industry. But what I find as a communicator is it gives you a tremendous opportunity to be different, to really step outside of the traditional mold and do something that is compelling and engaging not only for consumers but also for business.”
“One of the areas where we have seen the most engagement is with mommy bloggers, there is a whole community of women out there who are interested in money saving, environmentally consciousness products for their homes and for their kids and that’s something we continue to build on.”
“I think the most important thing is authenticity. You’ve got to have a true technological breakthrough, a great product, a great message, and if you have something unique and something valuable to say, the blogosphere is willing to listen.”
PR News’ Next Practices Conference Series:
Howard Bragman
Adam Brickley
Jeff Mascott
Scott Krugman
Kerry Zobor
Howard Bragman, Fifteen Minutes
Howard Bragman, author of Where’s My Fifteen Minutes? shares his thoughts on PR.
Some of Howard’s VlogViews:
“The number one misconception is all press is good press, my number one commandment is all press is not good press, and bad press could hurt financially, emotionally, it can hurt families, it can do damage to careers. And good press is important, not getting good press is more important.”
“Communicators have to understand if they truly have a communications problem, or if they have a bigger problem that PR is supposed to mask. And that’s one of our responsibilities incumbent upon us.”
“I think we owe our clients the truth and I’ve been doing this long enough, and people know my brand and if they ask me a question, they’re going to get an honest answer and I think most PR people of a certain level owe their clients that. If you don’t, your clients are going to have deeper problems and you’re going to get fired anyway. Wouldn’t you rather get fired for telling your clients the truth and just doing a good job?”
PR News’ Next Practices Conference Series:
Stephanie Anderson
Adam Brickley
Jeff Mascott
Scott Krugman
Kerry Zobor
Tags: Craigslist, Entertainment PR, Fifteen Minutes, Howard Bragman, PR, Where's My Fifteen Minutes?
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