Geoff Ramsey discusses the importance of engaging in new media tools, as well as what changes we can expect in the delivery of advertising messages online.
Some of Geoff’s VlogViews:
“Test. Test. Test…You can read all the research you want…but at the end of the day, if you don’t try [new media] stuff yourself, you’re going to be behind the curve.”
“Whether you’re appealing to a younger demographic…or an older demographic, across the board people are watching video online, whether that’s a Youtube video or they’re going to Hulu or watching it on CNN.com…80% of Internet users are watching video on a regular basis, today. You can’t ignore that.”
“This whole pre-roll thing…will not be in the discussion in three years, because that’s the old model -“ the interruption/disruption model…That’s not going to cut it anymore…The advertising has to become part and parcel with the content that people came to see.”
“I really started to enhance our own blog which is called, The Fight Against Destructive Spin, for the PR industry…and people are really appreciative of that because we’re all talking about how we have this perception of awful spin doctors in the industry and it’s really the fight against that perception…We’re looking for opportunities that we can say, ‘this is not the way the profession should be run.’ We’re not trying to be mean spirited or anything. We’re just calling out opportunities that we can look to better our profession, because it is really important especially to me that we are being looked at as thought leaders and as professionals.”
“I personally don’t agree with Guy Kawasaki or the celebrities that are using other people to tweet for them, I think that defeats the purpose…but I also understand being overwhelmed.”
“You need to decide what the brand stands for and what kind of personality it has and who can represent it.”
Winner, National Association of Medical Communicators Health Communications Achievement Award. Sanjay Gupta discusses the important role of Medical Communicators, how to get your story on CNN and the role of the U.S. Surgeon General.
“What we do as doctors, we communicate. More than anything else. We are communicating one on one with patients. But we are also communicating to the masses through the various media. That’s the role of the Surgeon General and the cabinet secretaries. If you can’t get that message through no matter how good it is, it is going to fall flat. So I think that the fact that a person who does television as well as being a doctor would be considered for this position shows the emphasis and consideration for this sort of work, which I think is terrific.”
“The people who are doing it [medical reporting] have to do their homework with great diligence, more so I think than any other scope. But also I think we need to make it engaging as possible to actually send a message that people remember. People tend to change their lives based on the content that they hear and you want to make sure you’re changing those lives, big or small, in a very meaningful positive way.”
“I think the politics and the medicine are going to be increasingly blurry with health care reform and out of that is going to come a lot of tangential stories which people may not be aware of…and out of that your going to get stems cells, health IT, regional improvements in public health infrastructure, you’re going to look at bio terrorism in ways that we’ve never seen before. Your going to look at the overall cost effectiveness of our health care system, tort reform, things that I think are good predictors of our health care of system overall.”
Earth Day Musings on PR Week and Random Thoughts on Greenpeace and The Yellow Pages
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Who would have thought a Greenpeace Earth Day press release would have promoted increase business for large US Companies?
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