Archive for May, 2009

Katie Paine, KD Paine and Partners

Friday, May 22nd, 2009

Katie Paine, CEO of KD Paine & Partners, discusses the value of web placements, the reporting of web data, and the importance of driving traffic to a unique URL. Recorded at the Bulldog Media Relations summit.

Some of Katie’s VlogViews:

“You go to the four biggest reporters of web data and you’re going to get four completely different answers…You sit there and say, ‘pick one and be consistent’ and I think what happens is people are picking the ones that makes them look best.”

“[Web reporting] is really all this crazy technology driven stuff that really is just approximating where the number of people who might possibly be watching whatever it is that you’re doing, so that the actual real numbers of people you’re making a difference to is very suspect.”

“There is nothing more important than driving traffic to a unique URL. You have to have a unique URL if you’re going to measure anything because if not you really don’t know where things are coming from.”

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Rachel Sklar, To Tweet or Not to Tweet

Friday, May 22nd, 2009

Rachel Sklar, Manager of Media Experts at Abrams Research, former media reporter for the Huffington Post and current contributor to The Daily Beast, discusses some of the lessons she had learned in social media and how she is applying those lessons to her new charitable initiative, Charitini. Recorded at the Bulldog Media Relations summit.

Some of Rachel’s VlogViews:

“Social media comes up so much because it’s such a huge part of multimedia strategy these days and so many companies are desperate to learn about it and understand how you use social media to build your brand, build awareness of your product and participate in the conversation online.”

“Tweet, and do anything communicative right…In terms of reaching out to people on a professional level, you want to be respectful, add value to what you’re tweeting about….Really the same core rules of human interaction carry forth online, whether it be blogging, or on facebook or on twitter.”

“I decided to donate my birthday to four of my favorite charities…I asked my friends to instead of buying me a birthday drink, I asked them to donate that money to more charities, hence the name Charitini. I’ve expanded that to other friends and their birthdays…Like everything else, I’m using social media to build awareness of it and it’s working.”

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Posted in Journalists, Media Companies | No Comments »

Dan Abrams, CEO, Abrams Research

Tuesday, May 19th, 2009

Dan Abrams, CEO of Abrams Research and Chief Legal Analyst for MSNBC and NBC, discusses the changing media landscape. Recorded at the Bulldog Media Relations summit.

Some of Dan’s VlogViews:

“In terms of the media becoming more corporate, that’s a trend that has been happening for 15 years, if not more. I think a lot of those media entities are now forcing media professionals to figure out how to have their hand in different areas.”

“Transparency is always significant in media. But I don’t think that’s the panacea. I think that the truth is there are not that many close calls with regard to conflict that people want to create, but conflicts make for good media stories.”

“Accept that you don’t know a lot. I think it’s so important to say, ‘look there is a changing media landscape out there and it’s changing every month’ and you have to accept that fact that you don’t know everything and once you accept that and you say, ‘you know what? I need to keep learning. I need to keep accessing the people that do know this’, you’ve taken a giant step forward.”

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Can News Still Tell Truth to Power with Dan Rather

Monday, May 18th, 2009

Dan Rather, Managing Editor and Anchor of Dan Rather Reports on HD Net Original Programming, discusses the dangers of the corporatization of news and the media’s culpability for 9/11. Recorded at the Bulldog Media Relations Summit.

Some of Dan’s VlogViews:

“The politicalization and trivialization of news, which is apart from the corporatization of news, had led to a summer, the summer of 2001, just before 9/11, of a kind of go along to get along attitude. The public is more interested in some sensational murder case or the latest celebrity scandal…If the press, myself included, had been doing its job, what the government knew, what the government had been telling our military people, would have raised people’s awareness…It’s a point to ponder when you think about what has happened to the news.”

“I want to make it clear that I’m not anti business. I have worked all my life in for profit news, but [corporatization of news] is a serious problem, partly because it has become a far too cozy relationship between powerful media interests, these big conglomerates and big government…And this does affect the way news is covered and the news people read, hear and see…And you say ‘why should I care about it?’ It does exert a great deal of control over the news you get.”

“If you can’t get [HD Net's Dan Rather Reports] on your cable system, go to satellite!”

Bulldog Media Relations Summit Series:

Dan Rather

Dan Rather

Jim Sinkinson

Jim Sinkinson

Dan Abrams

Dan Abrams

Rachel Sklar

Rachel Sklar

Katie Paine

Katie Paine

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