Using Video to Help the PR Community Adapt to Changing Times
This is the video blog of Douglas Simon, President & CEO of D S Simon Productions Inc.
To link to post: http://bit.ly/VEU0B
Julie Zawisza, Director of Communications for the FDA’s center for Drug Evaluation and Research, discusses the FDA’s communications enhancement, reputation management and transparency.
Some of Julie’s VlogViews:
“What the agency does well is generate information. If nothing else, we’re a scientific agency that generates scientific data. It’s not hard to put that information out. What is more difficult and challenging is to provide context and meaning to it.”
The FDA’s Guide for Presenting Risk Information in Prescription Drug and Medical Device Promotion
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
To link to post: http://bit.ly/dQS56
Sally Susman, Senior Vice President and Chief Communications Officer for Pfizer, discusses some of the challenges Pharma is facing. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters.
Some of Sally’s Vlog Views:
“At Pfizer we have a three point plan. The first point is to talk less about what we do and more about how we do it. Number two is we want to talk about what we’re for and not what we’re against. The third point is really old fashioned but it is something I truly believe in, and that is authentic storytelling…I don’t believe we can change the Pharma story through facts and figures, but that we will replace the old stories by writing new ones.”
Follow Pfizer on twitter: @pfizer_news.com
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
Mon, 22 Aug 2011 00:00:00 EST
D S Simon Creates Luxury Manifesto Video Series for Waldorf AstoriaTue, 16 Aug 2011 00:00:00 EST
Michael Farr Named SVP & Managing Director of Content at D S Simon Productions
John Bell, Ogilvy: Evolving Social Media in Pharma
To link to post: http://bit.ly/ZS9n7
John Bell, Managing Director Global 360 Digital Influence Practice at Ogilvy Public Relations Worldwide, discusses how Pharma has evolved in social media. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters.
Some of John’s Vlog Views:
“Look at Pharma a year ago and look at Pharma today in social media. There are a lot more examples of experimentation. People are venturing into facebook or twitter, and there is certainly more innovation of how to use online communities. People used to say Pharma is behind and that regulatory issues are keeping them out of the game. I don’t think that’s true anymore.”
The ExL Pharma Communications Conference Series:
Julie Zawisza, FDA
Sally Susman, Pfizer
John Bell, Ogilvy
Eric Obenzinger, Google
Tags: John Bell, Ogilvy, Pharma
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