Archive for October, 2009

Dina Kaplan with blip.tv shares tips on getting your video for producers

Monday, October 19th, 2009

To link to post: http://bit.ly/xRfMj

Dina Kaplan, Co-Founder of blip.tv shares how she went from Local TV news reporter to co-founding one of the largest viral video sites and offers tips for online video broadcasting.

“Half your job is to create a great show and the other half is to market the heck out of it.”

Posted in Broadcast PR, CEO Interviews, PR Tips and Tools, Social Media | 4 Comments »

The future of Online Video from Will Richmond, Editor and Publisher of VideoNuze

Monday, October 19th, 2009

To link to post: http://bit.ly/3n0Zpt

Will Richmond, president and founder of Broadband Directions LLC and editor and publisher of VideoNuze, a daily online publication widely read by broadband video decision-makers discuss’ what consumers are looking for in video online.

“It’s not so much the quality …its more about the substance of the content itself that carries it out.”

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Posted in Broadcast PR, CEO Interviews, PR Tips and Tools, Social Media | No Comments »

The Future of Broadcast PR

Monday, October 5th, 2009

To link to post: http://bit.ly/aLHhI

Broadcast PR needs to get beyond the hyper-competition and start communicating about the value we provide.

See the full article on Bulldog Reporter’s website here.

The acquisition of MediaLink for $1.4 million followed by the Chapter 7 filing by On the Scene Productions could lead many to mistakenly conclude that broadcast PR is in trouble.

Satellite Media Tours, Internet Media Tours and new web based services, including tools to help organize, store, share and control online video are providing more value than ever. The future of PR is “PRketing” and broadcast plays a vital role in developing a successful strategy.

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Posted in Broadcast PR, Doug's Commentaries, Government & Politics, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Tips For Successful Messaging in a Co-op SMT

Friday, October 2nd, 2009

To Link to Post: http://bit.ly/3Xwyxi

1. Identify the problem or need your product/service solves or addresses.
2. Stop thinking message points and start thinking demo points.
3. Don’t over-message.
4. Consider projects that your product fits within but are in a different vertical.
5. Research the story angle provided by the SMT company yourself.
6. If you decide a co-op tour is the correct vehicle for you, sign up early.

Check out all the tips here and feel free to email me for any additional information!

Posted in Broadcast PR, Doug's Commentaries, Health & Wellness, Journalism / Media Industry, PR Tips and Tools | No Comments »

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