Archive for February, 2010

Erin Henry, Porter Novelli representing the Almond Board of California

Monday, February 8th, 2010

To Link To Post: http://bit.ly/9PwWy5

Erin Henry discusses getting media coverage for your client at the Editor Showcase: Health & Nutrition and including your brands spokesperson with your message.

Some of Erin’s VlogViews:

“An editor showcase event is an amazing way to get in front of and have a face to face conversation with up to 30 editors in one evening… It’s really just a relaxed environment that is open to discussions and how you can work together”

“Bringing a spokesperson to an event brings credibility”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

Pam Becker

Pam Becker

Jacqui Stafford

Jacqui Stafford

Erin Henry

Erin Henry

Lindsey Benjamin

Lindsey Benjamin

Jennifer Eastman

Jennifer Eastman

Michelle Metter

Michelle Meter

Posted in Communications, Health & Wellness, Journalism / Media Industry, Social Media | No Comments »

Lindsay Benjamin, Assistant Health Editor, All You Magazine

Sunday, February 7th, 2010

To link to post: http://bit.ly/a7EzVP

Lindsay Benjamin tells us what type of stories she is looking for as the Assistant Health Editor of All You Magazine at the Editor Showcase: Health & Nutrition.

Some of Lindsay’s VlogViews:

“It’s not that we don’t want to meet with PR people it’s just a time issue. Here [at the Editor’s Showcase] it was really easy to come and meet with 40 different companies, editors, or PR people and its’ a good use of my time.

“We are always talking about doing walking stories because that is what our readers are into. That is their work out of choice. Definitely how to eat right on a budget, our readers are always looking for how can they eat right, feed their family healthy foods while they are not spending a lot of money.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

Pam Becker

Pam Becker

Jacqui Stafford

Jacqui Stafford

Erin Henry

Erin Henry

Lindsay Benjamin

Lindsey Benjamin

Jennifer Eastman

Jennifer Eastman

Michelle Meter

Michelle Meter

Posted in Health & Wellness, Journalism / Media Industry, PR Tips and Tools | 18 Comments »

Jennifer Eastman, PR & Marketing Manager

Saturday, February 6th, 2010

To Link To Post: http://bit.ly/aZvDTf

Jennifer talks about how she is pitching ResVitale’s Resveratrole product at the Editor Showcase: Health & Nutrition.

Some of Jennifer’s VlogViews:

“We have set up desk side briefings where we can talk about the research and how it relates to the product line and getting in that way.”

[Regarding the Editor’s Showcase] “There is a lot of media here that would be very difficult to access and we get to meet with them all together at one time.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

Pam Becker

Pam Becker

Jacqui Stafford

Jacqui Stafford

Erin Henry

Erin Henry

Lindsey Benjamin

Lindsey Benjamin

Jennifer Eastman

Jennifer Eastman

Michelle Metter

Michelle Metter

Posted in Healthcare, Journalism / Media Industry, PR Tips and Tools | 1 Comment »

Michelle Metter, Fast Forward Productions

Friday, February 5th, 2010

To Link To Post: http://bit.ly/9Yo8Qv

Michelle Metter the organizer of Editor Showcase: Health & Nutrition and Modern Moms discusses the benefits of brands participating and speaking with editors from media outlets at the Editor Showcase: Health & Nutrition.

Some of Michelle’s VlogViews:
“The response we are getting from a lot of the brands and agencies that are participating is that this is cost effective and a lot more time efficient. You get a really good snapshot and time with press that you normally wouldn’t get.”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

Pam Becker

Pam Becker

Jacqui Stafford

Jacqui Stafford

Erin Henry

Erin Henry

Lindsey Benjamin

Lindsey Benjamin

Jennifer Eastman

Jennifer Eastman

Michelle Metter

Michelle Metter

Posted in Health & Wellness, Journalism / Media Industry, PR Tips and Tools | 1 Comment »

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