Archive for March, 2010

Don Middleberg, CEO, Middleberg Communications

Tuesday, March 16th, 2010

*Scroll down to check out the Editor Showcase, Modern Moms Conference Series!

To Link to Post: http://bit.ly/bp7Cze

Don discusses the social media changes he is communicating to his clients at Middleberg Communications. Recorded at the 2010 PR Week Awards.



Some of Don’s VlogViews:

“In many cases, half of our time for each client is put into social media, maybe 10 to 20 percent is on print and the rest on broadcast, so social media has had a complete reversal on how we spend our time.”

“[In social media] there has to been a catalyst to spur action. Once you do this with social media, you know capture a large number of eyeballs and ears that you never did before, so the attention being spent to this and the returns on investment or return on engagement is really very strong.”

Mary Ann Zoellner and Alicia Ybarbo Author’s of Today’s Moms

Monday, March 15th, 2010

Network Morning Show Producers on the Mom Market

To link to video: http://bit.ly/8YMl3B

Recorded at the Editor Showcase, Modern Moms Conference.


Some of Mary Ann and Alicia’s Vlog Views:

Alicia: “To pitch us, we need any type of webstream or video they can send us is fine. Then bullets. I just need three bullets of why they think they should be on a Network morning television show and then we move from their.”

Mary Ann: “We are working on our second book right now which is all about toddlers.”

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

The Growing Role of Earning Media in the Communications Mix

Friday, March 12th, 2010

Anna Marie Johnson Teague from Dawson, Murray, Teague Communications

To link to video: http://bit.ly/dj2bSO

Recorded at the Editor Showcase, Modern Moms Conference.


Some of Anna Marie’s Views:

In the current economic market we have to look at targeted and cost effective ways to earn media for our clients.

For Verizon Foundation’s Thinkfinity which is a website it makes a lot more sense for us to go after online media because there’s direct click-through to the site and people can experience those wonderful resources immediately.

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

Rachel Morris, Parents Magazine

Friday, March 12th, 2010

To Link to Post: http://bit.ly/b8wyoq

Rachel discusses what pitches work for her and her magazine. Recorded at the Editor Showcase: Modern Moms.


Some of Rachel’s VlogViews:

“It’s good to put a face on those who are pitching you. It gives that person an extra boost. If you see an email from someone you met at an event it really helps. I’m more likely to read that email.”

“When pitching it’s really important to have detailed info about the product with pictures if possible. Because if I just receive a bunch of text, I’m going to skip to the next email.”

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

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