Network Morning Show Producers on the Mom Market
To link to video: http://bit.ly/8YMl3B
Recorded at the Editor Showcase, Modern Moms Conference.
Some of Mary Ann and Alicia’s Vlog Views:
Alicia: “To pitch us, we need any type of webstream or video they can send us is fine. Then bullets. I just need three bullets of why they think they should be on a Network morning television show and then we move from their.”
Mary Ann: “We are working on our second book right now which is all about toddlers.”
*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
Editor Showcase, Modern Moms Conference Series:
Mary Ann Zoellner & Alicia Ybarbo
Anna Marie
Rachel Morris
Justin LaGosh
Ellie Becker
Kopal Goonetileke
Ellen Seidman
Don Middleberg, CEO, Middleberg Communications
*Scroll down to check out the Editor Showcase, Modern Moms Conference Series!
To Link to Post: http://bit.ly/bp7Cze
Don discusses the social media changes he is communicating to his clients at Middleberg Communications. Recorded at the 2010 PR Week Awards.
Some of Don’s VlogViews:
“In many cases, half of our time for each client is put into social media, maybe 10 to 20 percent is on print and the rest on broadcast, so social media has had a complete reversal on how we spend our time.”
“[In social media] there has to been a catalyst to spur action. Once you do this with social media, you know capture a large number of eyeballs and ears that you never did before, so the attention being spent to this and the returns on investment or return on engagement is really very strong.”
Tags: CEO, Don Middleberg, Middleberg Communications, PR Week Awards
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