Archive for March, 2010

Justin LaGosh, Brand Manager, Sun Butter

Friday, March 12th, 2010

To Link To Post: http://bit.ly/977dTr

Justin discusses how earning media online drove brand growth. Recorded at the Editor Showcase, Modern Moms Conference.


Some of Justin’s VlogViews:

“Our main target was reaching our to the allergy community, these are very loyal, passionate customers out there. And they are blogging about it online.”

“We wouldn’t have gotten into the thousands of stores without [the allergy community] actually demanding, in some cases, from their store manager. Having that come from their mouths has been so powerful for placement on the retail level.”

“Allergies are an issue. That’s the issue we’ve been pushing in marketing. This is an issue and here is an alternative.”

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

Tags: , , ,
Posted in Healthcare, marketing | No Comments »

Ellie Becker, Partner, Team PR

Friday, March 12th, 2010

To Link to Post: http://bit.ly/bxDLyv

Ellie discusses the role of earning media in reaching The Modern Mom. Recorded at the Editor Showcase: Modern Moms.


Some of Ellie’s VlogViews:

“Mom bloggers can be as influential as traditional broadcast media and mass media because they’re reaching such a targeted, niche audience. And we are launching a new product line, MD Solar sciences, Solar Protection products and one of our key target audiences are mom bloggers. [The editor showcase] seems like the perfect venue to reach out to them.”

“The mom blogger that started six months ago that has 700 followers today, tomorrow can have 12,000 followers…You often get the reach from bloggers that is very targeted and very focused.”

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

Tags: , ,
Posted in PR Tips and Tools | No Comments »

Kopal Goonetileke, PishPosh Mommy Stuff

Friday, March 12th, 2010

To Link to Post: http://bit.ly/b2350g

Kopal describes how earning media online drove brand growth for her company, PishPosh Mommy in the mommy market. Recorded at the Editor Showcase: Modern Moms .


Some of Kopal’s VlogViews:

“I thought somebody should invent this. Because we need a way to organize all of our kids stuff, but still use our handbags.”

“We are pitching to the fashion conscious mom. Last year we focused a lot on bloggers and this year we feel like we’ve grown enough to get out to more media outlets to magazines and newspapers and maybe TV shows.”

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

Tags: , ,
Posted in Blogs, marketing | No Comments »

Ellen Seidman, LoveThatMax.com

Friday, March 12th, 2010

To Link to Post: http://bit.ly/a0EB5w

Mom Blogger of LoveThatMax, Ellen Seidman discusses the need for healthy living tips for moms of special needs children. Recorded at the Editor Showcase: Modern Moms.


Some of Ellen’s VlogViews:

“I am the parent of a special needs child. And I wanted to reach out to other moms in the same situation. I went through a lot after he was born and I know what it’s like, and I wanted to connect with these other moms.”

“[At the editor showcase] I was interested in seeing what kind of products there are for healthy living. Any parent wants to bring up their kid healthfully and eat right, but when you have a kid with special needs, you’re really focused on nutrition so I came here to check that out and see what might be of help to my readers.”

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

Tags: , ,
Posted in Blogs, Healthcare | No Comments »

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