Archive for May, 2010

Brian Halligan – PR on the Precipice

Tuesday, May 4th, 2010

To link to post: http://bit.ly/ckHCLQ

Douglas Simon, President & CEO of D S Simon Productions spoke with Brian Halligan Co-Founder and CEO of HubSpot about the future of PR changing communications landscape. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.


Some of Brian’s VlogViews:

“Traditionally journalists needed PR people to feed them stories. Now they don’t. They have Google Alerts so they don’t need to be spoon fed.”

“PR Agencies need to move into the marketing transformation business.”

“Today it’s really a winner take all environment (for businesses). The Internet pulls one player up and everyone else”

“The model of traditional marketing is broken as people are getting better and better at blocking it out.”

LINKS:
www.hubspot.com
www.websitegrader.com
www.twitter.com/bhalligan

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Posted in CEO Interviews, PR Tips and Tools, Social Media | No Comments »

Paul Gillin – Closing the Trust Gap After the Media Collapse

Tuesday, May 4th, 2010

To link to post: http://bit.ly/9xYdpB

Douglas Simon, President & CEO of D S Simon Productions spoke with Paul Gillin, author of The New Influencers, about the media collapse, closing the trust gap and whether a Starbucks employee should advise someone to buy Dunkin Donuts. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.


Some of Paul’s VlogViews:
“The collapse of media is going to create chaos in the areas of trust because we won’t have those trusted institutions.”

“Businesses have the ability to fill that gap by creating custom content tint their areas of expertise.”

“One of the problems is, we don’t deputize our employees to give the best advice we deputize them to sell our products. We are learning that trust is about giving the best advice.”

Links:
http://www.twitter.com/pgillin
http://www.gillin.com/

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Posted in Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Larry Weber – The 2nd Inning of the Social Media Revolution

Tuesday, May 4th, 2010

To link to post: http://bit.ly/dAKPhJ

Douglas Simon, President & CEO of D S Simon Productions spoke with the very tall Larry Weber, Author of Sticks and Stones, Chairman of W2, Racepoint Group and founder of Weber Shandwick about what’s holding us back in social media. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.



Some of Larry’s VlogViews:
“Social Media is going to have more societal impact on the globe than television has by 2015.”

“The definition of marketing is the influence of opinion through content; so hire some of those 50,000 journalists for your company.”

Links:
http://www.twitter.com/thelarryweber
http://racepointgroup.com

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Posted in CEO Interviews, PR Tips and Tools, Social Media | No Comments »

David Puner – The Man behind the Dunkin Dave

Tuesday, May 4th, 2010

To link to post: http://bit.ly/agfwCZ

Douglas Simon, President & CEO of D S Simon Productions spoke with David Puner, Inovation Director, Havas Digital and the former “Dunkin Dave” in charge of social media for Dunkin Donuts about life on the front lines of the Social Media Revolution. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.

Some of Dave’s VlogViews:
“A company needs to be aware of their identity because social media really is an extension of that identity.”

“You are able to build that growth with your followers and get those marketing messages in there once you have developed this engagement with them.”

Links:
http://www.twitter.com/dpuner

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Posted in Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

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