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Douglas Simon President & CEO of D S Simon Productions had a conversation with Tina Brown, Founder of The Daily Beast about the site, the mistakes of newspaper conglomerates, how PR needs to adjust to the changing media consumption and offers advice to the Obama PR team to raise his approval rating. The interview was conducted at the Bulldog Media Relations Summit.
Some of Tina’s VlogViews:
“One of his problems has been that he is over promoted as the face of his own administration. There has been a lack of other faces that can take the heat.”
“Say what you will about personalities around George Bush but Rumsfeld was a ubiquities presence. Cheney, all these guys, they were out there for the President…”
“The other people in the (Obama) cabinet, except for Hilary just haven’t made an imprint on the media for him particularly on energy policy. On The Beast, I’ve just advocated Arnold Schwarzenegger should be his energy guy”
Click here for the Full Interview
Other Links:
http://www.thedailybeast.com/
http://www.twitter.com/thetinabeast
A Prescription to Improve Obama’s PR
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Doug Simon, President & CEO, D S Simon Productions comments on Obama’s inability to have PR that matches accomplishments and advises Obama’s PR Team to launch a “Temperament Offensive.”
President Obama’s historic candidacy was marked by a nearly flawless PR campaign that celebrated his inspiring speaking style and the ability to bring people together and end the divisveness in the country. Welcome to the real world of leadership which, despite his many achievements toward his promised agenda, has resulted in an approval rating below 50%.
Unfortunately for Obama, he has not had a media constituency (like Fox for Republicans) that has been supporting him strongly. He also seems to lack third-party supporters with strong media voices. Ironically, Obama has taken a PR beating on “temperament.” It’s not uncommon to hear him criticized for “not being angry enough,” or similar complaint.
I advise that he launch a PR offensive with third-party spokespeople praising his temperament as what is necessary to help naviagate the US through these challenging times. The case can be made that “cool, calm, thoughtful leadership is what we need right now. His team isn’t making that case and his approval ratings are paying the price.
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