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What is PRketing? Find out here! Doug Simon, President and CEO of D S Simon Productions, discusses PRketing and how developing a solid plan for your organization can propel both your internal and client initiatives to reach new heights.
“Is it keeping you up at night that you’re not putting enough of your budget into PRketing?”
“PRketing = PR + Content Marketing = Opt In Behavior Change = Moving the Needle (ROI)”
“PRketing is a phrase that I came up with that I think captures what organizations need to be doing to effectively communicate their messages. We’ve been used to a space where so much money has been thrown into advertising and marketing which is about forcing our message on consumers; interrupting them, if you will, during the normal course of activities: watching a TV program, etc. We recognize that’s not nearly as effective as it used to be.”
“When we do public relations, or content creation, we want to make sure that we’re actually moving the needle, that we’re creating positive business outcomes from the organizations that we partner with. Given that consumers don’t want to be sold to and they’re choosing to opt in, what we’re seeing is that content marketing is really becoming PRketing because it’s got to be a message that they find value in and it’s got to be delivered in a professional way to move the needle.”