Archive for December, 2011

A Very Happy Holiday to All from D S Simon Productions and the Fresh Air Fund

Friday, December 30th, 2011

To Link To Post: http://bit.ly/uCJuUb

D S Simon Productions had a big year in 2011 and would like to thank all who have helped to make that possible. For the second year running, we chose to give thanks by sharing our good fortune with young, bright students from disadvantaged communities in the greater New York City area and make a donation to the Fresh Air Fund on our client’s behalf.

Partnering with the Fresh Air Fund, D S Simon participated in their Career Awareness Program for 7th to 9th grade students. The vast majority of kids who participate in the program go on to become college graduates. Take a look at their time with us:


For more about the Fresh Air Fund, go to: WWW.FRESHAIRFUND.ORG

To contribute to the Fresh Air Fund, click here

To follow the Fresh Air Fund on Twitter, go to: WWW.TWITTER.COM/FRESHAIRFUND

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Best Tips for Corporate Communicators in 2012

Tuesday, December 27th, 2011

To Link To Post: http://bit.ly/uADCxf

What’s your best advice for corporate communicators in 2012? We asked some of the best corporate strategists and thinkers to answer that very important question. Fay Shapiro, Publisher at CommPro.biz, Steve Cody, Managing Partner and Co-Founder of Peppercom, Lucy Siegel, President and CEO of Bridge Global Strategies and more weighed in to give corporate communicators their best advice for the coming year. Take a look:


For a full transcription, click here

To participate in this video series and share your best tips, please contact Jamie Claudio, Chief of Staff, at jamiec@dssimon.com

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D S Simon Spreads Holiday Cheer with Toys R Us, Macy’s and CEA

Friday, December 16th, 2011

To Link to Post: http://bit.ly/sjokaJ

Douglas Simon, President and CEO of D S Simon Productions, shares a few exciting projects D S Simon completed during the holiday season with ToysRUs, Macys and CEA. The D S Simon family wishes you and yours a very happy and healthy holiday.


Some of Doug’s Vlog Views:

“One of the fun parts of doing what we do is sometimes we get to go behind the scenes. When it happens to be one of the most talked about events in America at that time it gets to be a lot of fun. This year we had a chance to work with three of our partners that we work with quite a bit, going behind the scenes from Thanksgiving to Black Friday and all the way to Cyber Monday.”

“For Macy’s, we were able to do a series of projects looking at the balloon preparation for the big Thanksgiving Day Parade as well as a number of other promotions for them.”

“We were there for Black Friday for Toys’R’Us as they opened their doors on Thanksgiving night.”

“I hope you enjoyed this look in and have a wonderful holiday season!”

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Occupy Wall Street’s Effect on Media & Corporate Communications

Monday, December 5th, 2011

To Link To Post: http://bit.ly/vXqInM

Martin Murtland, Vice President & Managing Director, Factivia Communicator, for Dow Jones discusses Occupy Wall Street’s implications for media and communications.


Some of Martin’s Key Takeaways:

“The thing I find interesting is just the shear wide range of topics that are being covered in association with the Occupy Wall Street movement; such as economic inequality and executive pay but also, more recently, things like police enforcement.”

“We found in traditional media, focus was more on the police crackdowns and on social media the discussion was around the actual protesters being pepper sprayed, particularly the University of California campus where they were protesting possible hikes in tuition fees. If you compare them in totality, I think they’re both covering the same sort of issues and following a similar trend pattern in terms of the volume and the favorability.”

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