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D S Simon Productions partnered with CommPro.biz to conduct a survey on the media’s coverage of the Occupy Wall Street movement and its effects on corporate communicators. After hundreds of media and communicators weighed in, it became clear that Occupy Wall Street had and is having an astounding impact on corporate social responsibility initiatives.  Douglas Simon, President & CEO of D S Simon Productions, discusses some of the key findings the survey revealed.

Doug’s VlogViews:

“A crucial finding is the growing importance of corporate social responsibility, CSR, to reputation management both among corporate communicators and from a media coverage perspective.”

“In our survey of corporate communicators we found 68% said their communications plans were already affected by the occupy movement.”

“Successful organizations need to align CSR with business goals, create and distribute relevant content to internal and external audiences and give key publics the opportunity to get involved.”

“We’re seeing an increase between 35-50% on positive media coverage from our CSR initiatives compared to similar projects.”

Get Your Copy of the Survey here: http://bit.ly/wHOaIl

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As part of Social Media Week, BuzzFeed hosted “A Quizzical Evening in Social Media” at the Advertising and Marketing Hub at JWT. D S Simon Productions President & CEO, Douglas Simon, was on hand at the event to chat with some of the event’s speakers. Watch Doug’s interviews with Colin Sutton, US Director for OMD World ,Paul Marcum, Director of Global Digital Programming & Marketing for GE  and John Steinburg, President of BuzzFeed.

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As part of Social Media Week, BuzzFeed hosted “A Quizzical Evening in Social Media” at the Advertising and Marketing Hub at JWT. D S Simon Productions President & CEO, Douglas Simon, was on hand at the event to chat with some of the event’s speakers. Doug spoke with John Steinburg, President of BuzzFeed, about what makes content sharable through social media.

John’s VlogViews:

“What makes content shareable is really the quizzical: things that are surprising and unexpected and have some kind of social call to action. So if there’s nostalgia in it, if it calls upon a particular type of human relationship or group of people; a social impetus is what really creates social content.”

“Brands need to tell the story about what they stand for… the product is secondary. Then if you’re interested in that product, you know that those aspirational values of the brand come behind that product and with content driven social advertising that’s really what we’re doing today. We’re sort of getting back to the knitting of the great advertising of the 50’s.”

“We believe in a pool of content. Seeding out a pool of content and letting people share from that pool what excites them and motivates them. We don’t want to go after one big hit in a digital world where the cost of creation and the cost of syndication is so low. There’s no reason to bet your entire retirement portfolio on one stock. You want to have a fund.”

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As part of Social Media Week, BuzzFeed  hosted “A Quizzical Evening in Social Media” at the Advertising and Marketing Hub at JWT. D S Simon Productions President & CEO, Douglas Simon,was on hand at the event to chat with some of the event’s speakers. Doug caught up with Colin Sutton, US Director for OMD World, on how the media specialist company is utilizing social media to build stronger value.  

Colin’s VlogViews:

“I work at a media agency so the way we approach social media is trying to figure out where the media agency could provide the strongest value.”

“The optimal question for us is how can we amplify, through social channels, the paid media that’s being spent? So whether its opt-in or opt-out, the opportunity for paid to inspire and create bigger reach is there.”

“I think people still have to focus on the basics. People need to optimize how they operate in social channels, how they communicate with their audiences, how they make a two-way value proposition… start with a foundation. Understand your goals and objectives, measurement frameworks, how you’re going to operate, what’s your tone, how your voice is.”

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