Susan Lindner, Founder & President of Lotus PR http://www.lotus-pr.com, speaks with Doug Simon about blogging, pitching bloggers and media transparency when dealing with the blogging community and traditional media.
Some of Susan’s Vlog Views:
“First and foremost bloggers are concerned about their community and they want that community to be authentic.”
“The approach to bloggers is all personal.”
“Immediacy is definitely a piece of the pie, but I think more importantly is the authenticity.” – in referance to news content and voice on blogs.
Susan Lindner is an interesting person. Her suggestion regarding comments from friends and family on blogs is sound. I like the element of skepticism. To get that, you have to encourage people to be frank which may initially feel disloyal.
I need to learn more about blogging to get mine read.
Incidentally, I interviewed Chris Capra for my column.