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Tue, 17 Aug 2010 00:00:00 EST
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A Prescription to Improve Obama’s PR
To Post: http://bit.ly/a4zZVl
Doug Simon, President & CEO, D S Simon Productions comments on Obama’s inability to have PR that matches accomplishments and advises Obama’s PR Team to launch a “Temperament Offensive.”
President Obama’s historic candidacy was marked by a nearly flawless PR campaign that celebrated his inspiring speaking style and the ability to bring people together and end the divisveness in the country. Welcome to the real world of leadership which, despite his many achievements toward his promised agenda, has resulted in an approval rating below 50%.
Unfortunately for Obama, he has not had a media constituency (like Fox for Republicans) that has been supporting him strongly. He also seems to lack third-party supporters with strong media voices. Ironically, Obama has taken a PR beating on “temperament.” It’s not uncommon to hear him criticized for “not being angry enough,” or similar complaint.
I advise that he launch a PR offensive with third-party spokespeople praising his temperament as what is necessary to help naviagate the US through these challenging times. The case can be made that “cool, calm, thoughtful leadership is what we need right now. His team isn’t making that case and his approval ratings are paying the price.
This entry was posted on Monday, June 28th, 2010 at and is filed under Doug's Commentaries, PR Tips and Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.