Andrea Hoffman, author of Black is the New Green: Marketing to Affluent African Americans

To Link To Post: http://bit.ly/9Nb9Cg

Douglas Simon CEO & President of D S Simon Productions spoke with Andrea Hoffman, author of Black is the New Green about marketing to diverse groups and the changing marketing landscape.


Some of Andrea’s VlogViews:

“The Internet has leveled the race playing field.”

“Online Shopping is an equal opportunity experience.”

“Wealth creation and leaving a legacy for their children is very important for Affluent African Americans.”

Links:
http://twitter.com/andreadiversity
Black is the New Green website

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