VlogViews

To link to post: http://bit.ly/bXysfG

Organic wine in a box that has a smaller carbon footprint then traditional wine: the communications story behind the successful launch of this new, greener planet product. Andy Hicks (he’s got a cool accent too!), Director of Wine Sales and Marketing, spoke with Doug Simon of D S Simon Productions at Editor Showcase: Green Living about CalNaturale’s marketing strategies.

Some of Andy’s Vlog Views:
“Basic concept is, it’s a wine that’s made from organically grown grapes and it’s available in an environmentally friendly package which is called a tetro-pack. It’s got half the carbon footprint of a glass bottle, incredibly light weight, very easy to transport and adds many different uses to wine from a portability perspective.”

“It’s a great environment. There’s been a lot of high quality media here (Editor Showcase: Green Living) and we’ve had a lot of engaged conversations over a glass of wine, which is a great way to do it because obviously I can tell the story but while they’re enjoying the product and can actually taste and touch it.”

Links:
http://www.calnaturale.com
http://twitter.com/calnaturale

*Disclosure: D S Simon presented on October 13, 2010 as part of the Editor Showcase: Green Living and can offer a 10% discount to clients that want to participate in the next Editor Showcase: Health and Nutrition on February 9, 2011. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Tags: California Grapes, CalNaturale, Carbon Footprint, Editor Showcase, Green Living, Meda Relations, Organic, Public Relations, Wine

This entry was posted on Monday, October 18th, 2010 at and is filed under Broadcast PR, Health & Wellness, PR Tips and Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.