The Growing Role of Earning Media in the Communications Mix

Anna Marie Johnson Teague from Dawson, Murray, Teague Communications

To link to video: http://bit.ly/dj2bSO

Recorded at the Editor Showcase, Modern Moms Conference.


Some of Anna Marie’s Views:

In the current economic market we have to look at targeted and cost effective ways to earn media for our clients.

For Verizon Foundation’s Thinkfinity which is a website it makes a lot more sense for us to go after online media because there’s direct click-through to the site and people can experience those wonderful resources immediately.

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

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