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As part of Social Media Week, the Publicity Club of New York hosted an event on February 14th entitled Socializing the News. Participating on the panel was Anthony DeRosa, Social Media Editor for Thomson Reuters. Douglas Simon, President & CEO of D S Simon Productions, spoke with Anthony about the company’s social media reach and how they decide which content to cover on their channels and why. Anthony’s interview and event presentation are below:
Anthony’s VlogViews:
“We have three thousand correspondents that we have around the world who are reporting to our main website, Roiders.com, providing news to all our agencies clients and with social media many of them are on Twitter or on Facebook and they’re providing links to stories that were doing there as well. Some of them are doing real time reporting on those platforms.”
“A lot people are starting to get their news on those social platforms before they go anywhere else.”
“We’re not giving them the full story we’re trying to attract them to read more on our main platforms and social media kind of gives them a quick update on what’s going on so if they have time they can go further and go to our website and find more about it.”
“I really use my gut in terms of what’s newsworthy, and if certain pitches happen to be in line with what we’re reporting and things that we have interest in, we’ll definitely listen to those pitches and in some cases they’ll have tools that are very valuable for us to use to find out more about news. We’re finding that there are a lot people creating these ways for us to find nuggets of information that are out on social media that otherwise may have gone unseen.”
