To Link To Post: http://www.vlogviews.com/bewareofpopups/
Doug Simon, President & CEO of D S Simon Productions, appears on Ebru TV to offers his analysis of why in today’s opt-in culture advertising companies are making a big mistake using pop up ads on cell phones.
“If a company is looking to put these ads on people’s mobile devices, which is highly personable, it’s really a slippery slope for them. The content has to be so compelling, and powerful to be received it has to be a greater risk than benefit. You’re putting your brand at risk. The bad feelings that you’re generating may grow to outweigh the good feelings, even if there is a short term benefit”
“You should be especially wary of free apps- they are usually the ones that hold your phone hostage. They might offer us great things like free music, but in the fine print, you give them permission to give your information to marketers.”
Follow Doug: @DSSimon