Archive for the ‘Advertising’ Category

Deborah Brozina, Making Change Productions

Thursday, October 9th, 2008

Deborah Brozina, Consultant to McGraw Hill and Managing Partner of the media technology-consulting firm, Making Change Productions, discusses her experience with preparing and executing Web video campaigns. Recorded at the Business Development Institute’s Web Video Roundtable Breakfast.

Some of Deborah’s VlogViews:

“When it’s professionally produced content, I am not seeing a problem with pre-roll, or any other advertising. They get it. It’s worth their time, that’s the tradeoff they’re willing to make.”

“If you look at television today and cable stations who shall remain nameless who are using lower third advertising extensively, it gets very very invasive to your viewing experience. Pre-roll is actually less invasive if it’s kept short and sweet and if it’s creative.”

“When you do your player design, having supporting media around it helps a lot. Not everybody goes to full screen immediately, quite the opposite, because they’re sitting there in between work and so they need it to be a little less invasive. You’ve got an advertising block right next to the video so you’re getting a whole length of impressions during the length of that video.”

Search Terms: Deborah Brozina, Making Change Productions, McGraw-Hill, Business Development Institute, Web Video, Film Production

McGraw-Hill

Posted in Advertising, Online Video, Web Video | No Comments »

PR Thought Leader Mark Hass

Monday, August 25th, 2008

Mark Hass, World Wide CEO of MS&L, discusses his views on paid media, the distinction between buying commercial time and product placement and the role of PR agencies in social media.

Some of Mark’s VlogViews:

“The whole issue of paying for play, paying for editorial coverage as opposed to earning that media coverage which is what the public relations industry does, it [the issue] is really at the core of our media relations function.”

“Product placement is fine as long as there is transparency around it. When you try to sneak something in, I think it’s a little more troubling, than if there is disclosure on what’s going on.”

“The one important area that has emerged over the last year or two and I think is going to get more and more important is the management of social media. The way companies and brands interact inside the space of social media …I think PR agencies play an important role in managing those relationships.”

Manning Selvage & Lee

Search Terms: Manning Selvage & Lee, Mark Hass, product placement, MS&L

Posted in Advertising, CEO / President, Journalists, PR's Top 50 Thought Leaders, Public Relations | 1 Comment »

Joe Marchese, SocialVibe

Thursday, August 7th, 2008

Joe Marchese, co-founder and President of SocialVibe, discusses the changing role of ad agencies in the social media environment and how his company responds to and facilitates those changes.

Some of Joe’s VlogViews:

“Social media isn’t a conversation between a person and a typical publisher, it’s a conversation between a person and another person, who also has a parallel life as a publisher. There is no question that as we move closer to this model that all media becomes earned media.”

“What we are saying is that one hundred percent of the publisher’s share should go to the people, and then that gets divided up how they want. The ad network side is what really deals with the brands and helping them get into social media.”

“When you start asking people to share your brand, all of a sudden your beginning to realize your source of media that is spreading your message is also your consumer, which means you can ask them questions…Look at the results of what you are doing, advertising becomes inherently measurable.”

Check out Joe’s blog for Online Spin, published by Mediapost, a leading online news and social networking resource.

SocialVibe

Search Terms: social media, socialvibe, joe marchese, advertising, charity, mediapost, online spin

Posted in Advertising, CEO / President, marketing, Social Media | 2 Comments »

Dale Durrett on LinkedIn

Monday, June 23rd, 2008

 

Dale, Eastern Regional Sales Manger for LinkedIn, discusses how a professional can get the most out of LinkedIn’s services and how LinkedIn is changing the social media realm. Recorded at the 2008 Generational Communications Conference by the Business Development Institute.

 

Some of Dale’s VlogViews:

“Outside of putting up your profile and contact information on LinkedIn, what do you do? The more you put into it, the more you get out of it. Were finding that the more time you spend with LinkedIn the longer they are actually LinkedIn members, the more utility you get out of the site.”

“The one recommendation I would give when using LinkedIn is to take your contact database and dump it into LinkedIn. And what happens is the power of algorithms on the backside will actually surface up contacts and people that you might know, that you might have communications with. That helps you grow your network.”

Search Terms: Linkedin, Dale Durrett, Business Development Institute, Social Media, Social Networking

Posted in Advertising, Social Media | No Comments »

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