Archive for the ‘Blogs’ Category

Phil Mooney, Coca-Cola

Tuesday, May 12th, 2009

Phil Mooney, Chief Archivist for Coca-Cola, discusses how he is using social media to achieve his communications goals through his blog, Coca-Cola Conversations.

Some of Phil’s VlogViews:

“[When starting the blog] we started to build on what already existed, one hundred and twenty three years worth of rich history. There is an incredible fan base out there already who love Coca-Cola history, love the brand. So it seemed to be a logical place for us to go.”

“We’ve got a variety of different kinds of posts, on historical events, packaging intros, great events in history, we do video posts as well…historical pieces of the archives, as well as behind the scenes interviews.”

“What I can say after a year in this is that it has worked really well for us. We’ve got about 5,000 people coming to the site each day…We see that audience growing…It’s just a fun place to go to get a little bit of pop culture and a little bit of history.”

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Ed Nicholson, Tyson Foods

Tuesday, May 12th, 2009

Ed Nicholson, Director of Community Relations at Tyson Foods, discusses how he is using social media to spread awareness on hunger relief through his blog, hungerrelief.Tyson.com.

Some of Ed’s VlogViews:

“We’ve been in hunger relief for nine years now. There is a great opportunity out there that we have become part of…We’re trying to add value to that community by brining some of the discussion online.”

“We have a blog called hungerrelief.Tyson.com. It’s not only focuses on what we do but what [hunger relief agencies] do. We try to shine the spotlight on them…It typically reflects back on us.”

“We try to leverage the donations of [Tyson] products by creating awareness of hunger in individual communities and of the work that the food banks are doing in those communities and we’re using social media to do that.”

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Posted in Blogs, Social Media | 1 Comment »

Stephanie J. Anderson, Sylvania

Friday, March 13th, 2009

Stephanie Anderson, Head of Communications and Chief Spokesperson for Sylvania, discusses the challenge of a company being the “number 2 guy” and how a company can overcome that.

Some of Stephanie VlogViews:

“We’re essentially the Pepsi, if you will, of our industry. But what I find as a communicator is it gives you a tremendous opportunity to be different, to really step outside of the traditional mold and do something that is compelling and engaging not only for consumers but also for business.”

“One of the areas where we have seen the most engagement is with mommy bloggers, there is a whole community of women out there who are interested in money saving, environmentally consciousness products for their homes and for their kids and that’s something we continue to build on.”

“I think the most important thing is authenticity. You’ve got to have a true technological breakthrough, a great product, a great message, and if you have something unique and something valuable to say, the blogosphere is willing to listen.”

PR News’ Next Practices Conference Series:

Howard Bragman

Howard Bragman

Adam Brickley

Adam Brickley

Jeff Mascott

Jeff Mascott

Scott Krugman

Scott Krugman

Kerry Zobor

Kerry Zobor

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Adam Brickley, Originator, Draft Sarah Palin for Vice President

Friday, March 13th, 2009

As a college student, Adam Brickley started the Draft Sarah Palin for Vice President movement in 2007. Perhaps he should have started the “Elect Sarah Palin for Vice President” movement. Adam discusses the initiative that took the political system by storm.

“The media didn’t do a great job as far as I’m concerned. I mean, we had our share of fun at the expense of Katie Couric and Charile Gibson but I’ve been on TV criticizing the McCain campaign’s handling of her, they brought in a lot of old Bush staffers for that job. If you know anything about campaign management, the Rove school is very much about tight message control, which doesn’t work if you have a candidate like Sarah Palin, who is used to going off the record and talking to media a lot, and off the cuff is really where her bread and butter is.”

The Brickyard

PR News’ Next Practices Conference Series:

Howard Bragman

Howard Bragman

Jeff Mascott

Jeff Mascott

Stephanie Anderson

Stephanie Anderson

Scott Krugman

Scott Krugman

Kerry Zobor

Kerry Zobor


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Posted in Blogs, Communications, Politics | 1 Comment »

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