Archive for the ‘Blogs’ Category

Kopal Goonetileke, PishPosh Mommy Stuff

Friday, March 12th, 2010

To Link to Post: http://bit.ly/b2350g

Kopal describes how earning media online drove brand growth for her company, PishPosh Mommy in the mommy market. Recorded at the Editor Showcase: Modern Moms .


Some of Kopal’s VlogViews:

“I thought somebody should invent this. Because we need a way to organize all of our kids stuff, but still use our handbags.”

“We are pitching to the fashion conscious mom. Last year we focused a lot on bloggers and this year we feel like we’ve grown enough to get out to more media outlets to magazines and newspapers and maybe TV shows.”

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

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Posted in Blogs, marketing | No Comments »

Ellen Seidman, LoveThatMax.com

Friday, March 12th, 2010

To Link to Post: http://bit.ly/a0EB5w

Mom Blogger of LoveThatMax, Ellen Seidman discusses the need for healthy living tips for moms of special needs children. Recorded at the Editor Showcase: Modern Moms.


Some of Ellen’s VlogViews:

“I am the parent of a special needs child. And I wanted to reach out to other moms in the same situation. I went through a lot after he was born and I know what it’s like, and I wanted to connect with these other moms.”

“[At the editor showcase] I was interested in seeing what kind of products there are for healthy living. Any parent wants to bring up their kid healthfully and eat right, but when you have a kid with special needs, you’re really focused on nutrition so I came here to check that out and see what might be of help to my readers.”

*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase, Modern Moms Conference Series:

Mary Ann Zoellner & Alicia Ybarbo

Mary Ann Zoellner & Alicia Ybarbo

Mary Anna Marie

Anna Marie

Rachel Morris

Rachel Morris

Justin LaGosh

Justin LaGosh

Ellie Becker

Ellie Becker

Kopal Goonetileke

Kopal Goonetileke

Ellen Seidman

Ellen Seidman

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Posted in Blogs, Healthcare | No Comments »

Phil Mooney, Coca-Cola

Tuesday, May 12th, 2009

Phil Mooney, Chief Archivist for Coca-Cola, discusses how he is using social media to achieve his communications goals through his blog, Coca-Cola Conversations.

Some of Phil’s VlogViews:

“[When starting the blog] we started to build on what already existed, one hundred and twenty three years worth of rich history. There is an incredible fan base out there already who love Coca-Cola history, love the brand. So it seemed to be a logical place for us to go.”

“We’ve got a variety of different kinds of posts, on historical events, packaging intros, great events in history, we do video posts as well…historical pieces of the archives, as well as behind the scenes interviews.”

“What I can say after a year in this is that it has worked really well for us. We’ve got about 5,000 people coming to the site each day…We see that audience growing…It’s just a fun place to go to get a little bit of pop culture and a little bit of history.”

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Posted in Blogs, Social Media | No Comments »

Ed Nicholson, Tyson Foods

Tuesday, May 12th, 2009

Ed Nicholson, Director of Community Relations at Tyson Foods, discusses how he is using social media to spread awareness on hunger relief through his blog, hungerrelief.Tyson.com.

Some of Ed’s VlogViews:

“We’ve been in hunger relief for nine years now. There is a great opportunity out there that we have become part of…We’re trying to add value to that community by brining some of the discussion online.”

“We have a blog called hungerrelief.Tyson.com. It’s not only focuses on what we do but what [hunger relief agencies] do. We try to shine the spotlight on them…It typically reflects back on us.”

“We try to leverage the donations of [Tyson] products by creating awareness of hunger in individual communities and of the work that the food banks are doing in those communities and we’re using social media to do that.”

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Posted in Blogs, Social Media | 1 Comment »

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