To Link to Post: http://bit.ly/tUbntF
Matt Broder, Vice President, Pitney Bowes, discusses how social media is the driving force in communication.
Some of Matt’s VlogViews:
“Because the number of journalists is going down you really don’t need as many people to speak to the journalists, but the number of people consuming information over the internet has exploded, and so you need a lot more people in that realm.”
“At Pitney Bowes we’ve gone from 4 or 5 authorized spokespeople five years ago to over 40 today, and we’re on our way to hopefully a lot more…Companies need to adapt, companies need to become more flexible and nimble, and they really need to expand the ways in which they communicate with their constituents.”
“I think social media has really smashed all of the walls. It is the oxygen that we breathe now. And all media whether their print, earned, whatever it’s all brought together now in one kind of big conglomeration of messaging.”
Kevin Bishop, Global Head of Brands, For IBM
To Link To Post: http://bit.ly/swdiEF
Kevin Bishop of IBM spoke with Douglas Simon, D S Simon Productions, about the 100th anniversary of IBM and the six steps for a successful initiative. Recorded at the IABC Measurement Event discussing the 100th anniversary.
Some of Kevin’s VlogViews:
On the 100th anniversary, “ We wanted to make sure we drew on the history of the past to be relevant to the future as a strategic objective. How can we demonstrate that from our past history, we will be able to make a difference with things that matter to people in the world now.”
“You put your media plan in a way that’s relevant to all of the constituents, then you really got to work each element of the media for what it’s good for. So films can be a very powerful thing, quick delivery of information with a powerful emotional content. If you are going to use the web, make sure you produce things that deserve to be shared, because that’s what people do on the web, it’s to share content. You have to work every media really hard for what it’s uniquely good at.”
“The tree is the real thing, and the shadow is just the image, and if you want to manage a brand you have to work on the health of the tree. If you have a healthy tree, it will always look beautiful in photographs, it will have a great reputation, people will come and look. If all you do is take clever photographs one afternoon, then the tree is going to wither and die. So managing a brand is like managing the health of a tree, and then the shadow looks after itself.”
Check out IBM’s Centennial Website and video!
Posted in Advertising, Blogs, Broadcast PR, Celebrities, CEO / President, CEO Interviews, Commentary, Communications, D S Simon, Digital Media, Healthcare, Journalism / Media Industry, Online Video, PR Tips and Tools, Public Relations | No Comments »