Archive for the ‘Blogs’ Category

Adam Brickley, Originator, Draft Sarah Palin for Vice President

Friday, March 13th, 2009

As a college student, Adam Brickley started the Draft Sarah Palin for Vice President movement in 2007. Perhaps he should have started the “Elect Sarah Palin for Vice President” movement. Adam discusses the initiative that took the political system by storm.

“The media didn’t do a great job as far as I’m concerned. I mean, we had our share of fun at the expense of Katie Couric and Charile Gibson but I’ve been on TV criticizing the McCain campaign’s handling of her, they brought in a lot of old Bush staffers for that job. If you know anything about campaign management, the Rove school is very much about tight message control, which doesn’t work if you have a candidate like Sarah Palin, who is used to going off the record and talking to media a lot, and off the cuff is really where her bread and butter is.”

The Brickyard

PR News’ Next Practices Conference Series:

Howard Bragman

Howard Bragman

Jeff Mascott

Jeff Mascott

Stephanie Anderson

Stephanie Anderson

Scott Krugman

Scott Krugman

Kerry Zobor

Kerry Zobor


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Posted in Blogs, Communications, Politics | 2 Comments »

Jeff Mascott, Adfero Group

Friday, March 13th, 2009

Jeff Mascott, Managing Partner, Adfero Group and blogger at K Street Café, discusses grassroots organizing in the political arena.

Some of Jeff’s VlogViews:

“As the internet has moved to what’s referred to as 1.0 and 2.0, it’s actually allowed grassroots organizing online to be much more effective. Grassroots organizing online took more of an advertising model, more of a one to many communications effort, and so it was somewhat limited. But now what we have learned with the Obama campaign and what we have seen on a number of various successful efforts is if you take the tried and true old fashioned principals of actually engaging in a community, building a relationship, getting people involved and actually determining what the direction of the effort should be, before you actually start communication with them, then you are much more successful.”

“And so web 2.0, with the technology allowing for a much more conversational approach to things and it being a much more social medium, allows a much more sophisticated and really ultimately better approach to grassroots organizing.”

PR News’ Next Practices Conference Series:

Howard Bragman

Howard Bragman

Adam Brickley

Adam Brickley

Stephanie Anderson

Stephanie Anderson

Scott Krugman

Scott Krugman

Kerry Zobor

Kerry Zobor

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Posted in Blogs, Politics | 1 Comment »

Scott Krugman, National Retail Federation

Friday, March 13th, 2009

Scott Krugman, VP of Communications for the National Retail Federation, discusses how you handle communications when the news is bad and how to use social media to get your message across.

Some of Scott’s VlogViews:

“I think a lot of people get intimidated by new media because they haven’t played with the space yet. And I think the important thing to understand is you have to know when you need to be proactive…I think when you’re proactive in your own initiatives it’s going to help you respond in a crisis.”

“You need to treat bloggers, at least the legitimate ones, much like we do the mainstream media. It’s ok to engage. It’s ok to pitch. It’s ok to have the dialogue. And I think once you’ve established that relationship, your message is going to come through.”

“The good news about the blogosphere is that it’s two way communication and because of that you’re going to have plenty of opportunities to get your message out to that space as well…..There is one side of the group that may be out to get you, the good news is, there is another side that’s right out there to defend you.”

PR News’ Next Practices Conference Series:

Howard Bragman

Howard Bragman

Adam Brickley

Adam Brickley

Stephanie Anderson

Stephanie Anderson

Jeff Mascott

Jeff Mascott

Kerry Zobor

Kerry Zobor

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Posted in Blogs, Communications, marketing | No Comments »

Sandra Fathi, Affect Strategies

Friday, January 16th, 2009

Sandra Fathi, President, Affect Strategies discusses microblogging and its role in communications. Recorded at Business Development Institute’s Real Time Communications Conference.

Some of Sandra’s VlogViews:

“For microblogging, a lot of people are just afraid to start. First thing is just listen, all of these tools are free. Join and start following other people and start listening to conversations and see how other people are using twitter.”

“I don’t think that there is a wrong way to use twitter. You need to understand what you want to get out of it. If you want this to be a vehicle for you to communicate with your customers, well what do your customers really want to know?”

Affect Strategies

Search Terms: Affect Strategies, Sandra Fathi, Business Development Institute, PR, Communications

Posted in Blogs, Social Media | No Comments »

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