Archive for the ‘Broadcast PR’ Category

D S Simon Welcomes Bailey Wild as the Firm’s New Producer/Digital Project Manager

Tuesday, March 11th, 2014


Jamie Claudio, Executive Producer at D S Simon, speaks with Bailey Wild, the firm’s newest Producer & Digital Project Manager.  Bailey discusses how she’s seen the communications field change and why digital strategy and communication is more important than ever.


Bailey’s VlogViews:

“Our clients can really benefit from digital strategy, as well as the video that we normally produce for them, especially when it comes to distributing it and getting it out there to their potential audiences.”

“Whether you’re covering a war or you’re showing someone how to bake a flatbread pizza, people react much more strongly to video because they feel like they’re there. “

“People aren’t really looking for dry, overdone content anymore. They want someone that sounds like they’re there with them.”

Suggested Links:

Connect with Bailey on Twitter:

Learn More About D S Simon:


Michael Causey, Writer and Consultant, on his Upcoming Panel at the Capitol Communicator Convergence and Communications Conference

Friday, March 7th, 2014


On Friday, March 28th, Michael Causey will be a panelist at the Capitol Communicator Convergence and Communications Conference in Arlington, VA.  Michael speaks with Jamie Claudio, Executive Producer at D S Simon Productions, about how he’s seen the digital communications world change throughout his career as well as what to expect from his panel this year.

Michael’s VlogViews:

“Content is really king now, and I mean quality content. Even more than ever you want clarity, you want a bit of sizzle. Headlines and keywords are critical.”

 “You need to have some depth, but you need to have clarity. It’s got to be sharp, it’s got to be focused. It really has to grab people, but it has to hold them too. If you do some sort of tricky headline, or something a little overly cute, you’re just going to alienate your audience and do more harm than good.”

 “I think most clients really want to hear what you have to say; they bring you into the room for a reason. And I have found in most cases, when I disagree with a client sometimes they can talk it through to me, and show me why maybe the way they need to do it is the best way, but more often than not, they’ll change their mind or adapt the strategy. I think they always appreciate the honest input.”

“I think this is going to be a great event. I thought it before I was even going to be a speaker or participant. One of the things I really like about the event is, from looking at the roster of speakers, and the Key Note speaker—Benny Johnson— or the lunch speaker, these are people really doing it. It’s not so much executive vice presidents who are not involved in the day-to-day so much, or they want to win the business and don’t work it so much.”

Suggested Links:

Connect with Michael Causey on Twitter:

More about Capitol Communicators:

To register for the Convergence in Communications Conference:


Sarah Katz Promoted to VP, Business Development at D S Simon Productions

Tuesday, March 4th, 2014


Doug Simon, President and CEO of D S Simon Productions speaks with Sarah Katz about her recent promotion to VP, Business Development.  Sarah has been with the strategic video communications firm since 2007.  Today she manages the growing sales team, helping develop and promote new service offerings and advising clients on campaigns and strategy.

Sarah’s VlogViews:

 “I’m really a facilitator between the different members of the sales team and our senior-level staffers to give them counsel on when to bring in different members for PRketing conversations, and offering more guidance as to what we can offer their clients, and how to get the support they need.”

 “We’ve added a lot of new faces to the team—some industry veterans and some young people, as well. And it’s giving us a fresh perspective on what other services we can offer, as well as expanding our digital offerings.”

“In this transmedia environment, do clients want to be reaching out to traditional television reporters? Do they want to be online? If they are online, where do they want to be? Are we producing a completed video and pitching that? Are we pitching web interviews? There are so many different distributions outlets now. The key is identifying where consumers that they want to reach are, and counseling them on how to reach them.”

Suggested Links:

Connect with Sarah on LinkedIn:

Learn More About D S Simon Productions:



Liz LaBrasca Joins D S Simon Productions as Senior Director Client Services, Midwest Region

Monday, March 3rd, 2014


Doug Simon, President and CEO of D S Simon Productions, spoke with Liz LaBrasca who recently accepted the position of Senior Director Client Services, Midwest Region, for the strategic video communications firm. Liz, who brings more than 25 years’ experience in marketing communications, has worked with clients in consumer goods, associations and not-for-profit organizations as well as healthcare and others.

Liz’s VlogViews:

“What I’ll do when I start talking with a client about a project is start from day one discussing what their goals are, what strategy they feel is going to be best for this and of course, I am going to guide them and let them know what exactly we have to offer.”

“While we are packaging it with digital distribution, because radio has a great listenership, it’s not going anywhere; it’s low-cost, it’s a great way to get your message out without putting a huge investment on it.”

“That’s why I really, really am happy to be here at D S Simon because we have so much to offer, and are very forward-thinking, and able to offer clients things that not everybody can, and that we are moving forward and changing with the way the industry has changed.”

Suggested Links:

Connect with Liz on LinkedIn:

Learn More About D S Simon Productions: 

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

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