To link to post: http://bit.ly/bXysfG
Organic wine in a box that has a smaller carbon footprint then traditional wine: the communications story behind the successful launch of this new, greener planet product. Andy Hicks (he’s got a cool accent too!), Director of Wine Sales and Marketing, spoke with Doug Simon of D S Simon Productions at Editor Showcase: Green Living about CalNaturale’s marketing strategies.
Some of Andy’s Vlog Views:
“Basic concept is, it’s a wine that’s made from organically grown grapes and it’s available in an environmentally friendly package which is called a tetro-pack. It’s got half the carbon footprint of a glass bottle, incredibly light weight, very easy to transport and adds many different uses to wine from a portability perspective.”
“It’s a great environment. There’s been a lot of high quality media here (Editor Showcase: Green Living) and we’ve had a lot of engaged conversations over a glass of wine, which is a great way to do it because obviously I can tell the story but while they’re enjoying the product and can actually taste and touch it.”
Links:
http://www.calnaturale.com
http://twitter.com/calnaturale
*Disclosure: D S Simon presented on October 13, 2010 as part of the Editor Showcase: Green Living and can offer a 10% discount to clients that want to participate in the next Editor Showcase: Health and Nutrition on February 9, 2011. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.
3D TV SMT for CEA at ESPN Recalls My NBC days
To link to post: http://bit.ly/ciuLhi
An acronym binge after an ESPN visit raises the question of whether communicators should be going low quality in distributing video to key publics.
I don’t usually have four HD camera, a jib and an ESPN studio and production team for an SMT, but I did for a tour for our client, the Consumer Electronics Association and it’s 3D Demo Days Promotion, where people can go to local electronics stores and sample 3D TV including the Ohio State vs. Miami game during September 10-12, 2010.
Visiting the technology palace that is ESPN made me recall my works at NBC Sports in 1981 when I was on a phone conference call with the stadiums to get score updates so we would have the latest information for viewers. Needless to say, times have changed.
Flips cams. Phone cams. MP3 player cams. It’s made it easy for PR folds to capture and share content, but are we losing out when we give up quality?
For more information on CEA 3D Demo Days visit www.digitaltips.org
For more information on ESPN 3D TV programming visit http://espn.go.com/3d/
Tags: Corporate Communications, espn, marketing, Public Relations
Posted in Broadcast PR, Doug's Commentaries | 4 Comments »