Archive for the ‘CEO Interviews’ Category

Steve Momorella from TEKGroup –Tips for Improving Your Company’s Social Media Outreach

Thursday, July 29th, 2010

To link to post: http://bit.ly/dj2bSO

Douglas Simon President & CEO of D S Simon Productions had a conversation with Steve Momorella about TEKGroup International’s findings from their Social Media News Survey and how a company can enhance their outreach with social media tools. Steve was present at the Bulldog Media Relations Summit in NYC on June 28th.


Some of Steve VlogViews:
“75% of the people that we interviewed said after they learn of a story on a social media news outlet, they then go to the corporate website or online news room.”

“We found that most organizations should have an online newsroom, if not for the kind of the traditional use, which is to access the media its really to have a central headquarters of all your information.”

“People make the mistake of they write a great story, they put out a press release and they sit back and wait for people to come and they’re not aggressive in pushing their message out. That’s one of the biggest mistakes is you have a great story but no one knows about it.”

D Simon Productions partnered with Bulldog Media Relations Summit, which was held June 28 and 29th in NYC.

Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Tina Brown, Founder of The Daily Beast on Obama’s PR Problems

Monday, June 28th, 2010

To Link to Post: http://bit.ly/aczIPq

Douglas Simon President & CEO of D S Simon Productions had a conversation with Tina Brown, Founder of The Daily Beast about the site, the mistakes of newspaper conglomerates, how PR needs to adjust to the changing media consumption and offers advice to the Obama PR team to raise his approval rating. The interview was conducted at the Bulldog Media Relations Summit.



Some of Tina’s VlogViews:

“One of his problems has been that he is over promoted as the face of his own administration. There has been a lack of other faces that can take the heat.”

“Say what you will about personalities around George Bush but Rumsfeld was a ubiquities presence. Cheney, all these guys, they were out there for the President…”

“The other people in the (Obama) cabinet, except for Hilary just haven’t made an imprint on the media for him particularly on energy policy. On The Beast, I’ve just advocated Arnold Schwarzenegger should be his energy guy”

Click here for the Full Interview

Other Links:
http://www.thedailybeast.com/
http://www.twitter.com/thetinabeast

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Keith Chambers – Author of PULL—Marketing Secrets the Fortune 100 Use

Friday, June 25th, 2010

To link to post: http://bit.ly/94C7nX

Douglas Simon President & CEO of D S Simon Productions had a conversation with Keith Chambers, Author of Pull and Founder of the Chambers Group about his communication model for helping brands keep the “wow” in their selling proposition.




Some of Keith’s Vlog Views:
“What we are trying to do when we launch products is we are trying to be profound in the minds of the target consumer. Show up as remarkable.”

“How you keep the “a-ha” in your selling proposition, essentially is by recreating it all the time”

“It’s amazing how rarely you find a benefit in a selling proposition because we get so enamored with our own stuff.”

Other Links:
http://keithsweeklyinsights.blogspot.com
http://www.pullbizbook.com/
http://www.chambersgroup.com/

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools, Social Media | No Comments »

Howard Rubenstein – How Howard Rubenstein is Helping PR Adapt to changing times

Thursday, June 10th, 2010

To Link to Post: http://bit.ly/9Dc1ek

Douglas Simon President of D S Simon Productions had a series of conversations with Howard Rubenstein, President of Rubenstein Associates.


Some of Howards’s VlogViews:

“The bedrock of communications is not only understanding what clients want but what they need.”

“Don’t over reach. Don’t think everything you do or say must hit the media. That’s not true.”

D S Simon Productions has partnered with Bulldog Media Relations Summit which is being held June 28 and 29th in NYC. For detailed information on keynote speakers and roundtables or to attend the conference live in NYC or virtually online please go to http://www.infocomgroup.net/mrs2010/ or contact AimeeA@dssimon.com at D S Simon Productions for more info.

www.rubenstein.com
www.twitter.com/rubensteinnyc

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Posted in CEO Interviews, Journalism / Media Industry, PR Tips and Tools | No Comments »

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