Archive for the ‘CEO Interviews’ Category

Kevin Bishop, Global Head of Brands, For IBM

Wednesday, November 9th, 2011

To Link To Post: http://bit.ly/swdiEF

Kevin Bishop of IBM spoke with Douglas Simon, D S Simon Productions, about the 100th anniversary of IBM and the six steps for a successful initiative. Recorded at the IABC Measurement Event discussing the 100th anniversary.


Some of Kevin’s VlogViews:


On the 100th anniversary, “ We wanted to make sure we drew on the history of the past to be relevant to the future as a strategic objective. How can we demonstrate that from our past history, we will be able to make a difference with things that matter to people in the world now.”

“You put your media plan in a way that’s relevant to all of the constituents, then you really got to work each element of the media for what it’s good for. So films can be a very powerful thing, quick delivery of information with a powerful emotional content. If you are going to use the web, make sure you produce things that deserve to be shared, because that’s what people do on the web, it’s to share content. You have to work every media really hard for what it’s uniquely good at.”

“The tree is the real thing, and the shadow is just the image, and if you want to manage a brand you have to work on the health of the tree. If you have a healthy tree, it will always look beautiful in photographs, it will have a great reputation, people will come and look. If all you do is take clever photographs one afternoon, then the tree is going to wither and die. So managing a brand is like managing the health of a tree, and then the shadow looks after itself.”

Check out IBM’s Centennial Website and video!

Olivier Fleurot, CEO of MS&L Group, Discusses the Rising Roll of Public Relations

Friday, November 12th, 2010

To Link to Post: http://bit.ly/cspNcL

Doug Simon, President and CEO of D S Simon Productions, spoke with Olivier Fleurot, CEO of MS&L Group at the PRWeek Age of Opportunity conference held in New York City on November 9, 2010 about the growing importance of public relations in a social media savvy world and how MS&L, the flagship specialty communications, PR and events network for Publicis Groupe is rising to meet changing PR demand.


Some of Olivier’s VlogViews:

“If I am in PR today it’s because I see a very interesting possibility to transform this industry and make it even more relevant in the coming years.”

“If you look at the transformation that is happening at the moment between a world where we were pushing messages to a world where now people are creating their own content and choosing which community they want to share ideas with… I think there is a big opportunity (for PR) IF we know how to seize it.”

“I think we have to raise our game. We also have to demonstrate that we can be a lot more proactive because I think in the PR industry we’ve been a bit too passive … we need to show to our clients, existing or potential clients, that we can have very big ideas.”

WEBSITES: www.mslworldwide.com ; www.mslgroup.com ; www.publicisgroupe.com

Pete Codella of Codella Marketing

Wednesday, September 22nd, 2010

To link to post: http://bit.ly/boJNKE

Douglas Simon President & CEO of D S Simon Productions skyped with Pete Codella about the importance of Digital PR and tips on how a CEO or spokesperson can get their message across to the public effectively. Doug and Pete will be speaking together at the PR News Digital PR Next Practices Summit on October 6th, 2010 at the Grand Hyatt in NYC.

Some of Pete’s VlogViews:
“The whole term Digital PR to me means sharing key messages with key publics using technology, and there’s really not a better way to do it than video.”

“It’s the perfect platform for having someone do a demo of a new product, just to introduce and have a background and show the human side of a company, something that you can’t really do in a written press release.”
“I think the video needs to share pertinent facts, important information that people need to know that traditional broadcasting may gloss over or not cover completely.”

“I think video can be a key component in a crisis situation to share those key messages and the important facts that you’ve got to get out there and that you need people to know. Keep it short and brief and get to the point and share the information that’s most pertinent.”

“If a CEO or spokesperson is hesitant about talking in a video, you work with them, you coach them…perfect practice makes perfect.”

Links:
petecodella.com
twitter.com/codella
codellamarketing.com
prnewsonline.com/resources/digitalprsummit2010.html

John Seng of Spectrum – Healthcare communications & the Responsibilities of Healthcare Companies

Wednesday, August 4th, 2010

To link to post: http://bit.ly/aBj0KY

Douglas Simon President & CEO of D S Simon Productions and John Seng, President & CEO of Spectrum discussed the responsibility of health care companies in providing accurate information to their consumers.




Some of John VlogViews:
“The one thing everyone’s got in common is health care and we all want to maintain the good health we’ve got. It’s about where we go for our information, who influences us.”

“I’m extremely passionate about what I feel is the need or obligation, the commitment that must be there on behalf of pharma to ensure that there is accurate information being presented about their products.”

“I think the challenge is out there for companies to make it clear that they have every intention of making sure that the patients have the best information to work with, and accurate information. Not misleading or potentially harmful information.”

Other links:
http://www.spectrumscience.com/
http://www.spectrumscience.com/blog/
http://twitter.com/JohnJSeng