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Don discusses the social media changes he is communicating to his clients at Middleberg Communications. Recorded at the 2010 PR Week Awards.
Some of Don’s VlogViews:
“In many cases, half of our time for each client is put into social media, maybe 10 to 20 percent is on print and the rest on broadcast, so social media has had a complete reversal on how we spend our time.”
“[In social media] there has to been a catalyst to spur action. Once you do this with social media, you know capture a large number of eyeballs and ears that you never did before, so the attention being spent to this and the returns on investment or return on engagement is really very strong.”
Former Senior Edelman Executive Lauren Dewhirst Joins D S Simon productions
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Douglas Simon President & CEO of D S Simon Productions had a conversation with Lauren Dewhirst, the newest member of the D S Simon Productions Team about her experience, philosophy and approach in her new role as VP, Director Midwest operations at D S Simon Productions.
Some of Lauren’s VlogViews:
“During the hiring process, I learned D S Simon Productions is an innovative, integrated, content creation company with distribution across all platforms, anything from TV to radio and Internet. I didn’t realize that Internet Media Tours, Viral Video, Media Placement and Video Press Junkets were such an important part of what we do. But, most important was the fact that we are at the forefront of where our industry is going. That was really important for me.”
“I’ve worked with some of the CMO and Chief Communications Officers at great companies and have been at the table with them outlining what their goals are for the coming years. I’m excited to help them strategize, plan and execute broadcast PR initiatives to help them achieve their goals.”
Tags: D S Simon, Social Media
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