Sophie Ann Terrisse, CEO of STC Associates, discusses Global Branding for clients.
To link to post: http://bit.ly/zd8KW
Some of Sophie’s VlogViews:
“I think a digital department is great but at the end of the day it’s really about the integration. And integration means digital is no longer your website, it’s no longer your email, it’s no longer your database. It’s how every single component of your reputation comes together.”
“What we do is we actually sit down with our clients, and we argue with them of what is a qualified prospect. How do you qualify a lead? How do you know you’re converting the right consumer? How do you know that they will take the right purchase or action that you want them to take? And what is the fastest way for you to make sure they take it?”
“PR has always struggled with, how do you measure performance? How credible will your efforts be when it comes to looking at that bottom line, and we wanted to find a way to be able to demonstrate it and that’s how we build our agency.”
“What we’re experiencing is a lot of people say, ‘I do have a limited budget, I need to be very disciplined about my spending, I need to be able to prove to my organization that I get a great return.’ And we find that PR, when it comes to building reputation credibility is one of the most powerful discipline tools.”
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