To Post: http://bit.ly/a3Pl1r
Douglas Simon President & CEO of D S Simon Productions had a conversation with Lauren Dewhirst, the newest member of the D S Simon Productions Team about her experience, philosophy and approach in her new role as VP, Director Midwest operations at D S Simon Productions.
Some of Lauren’s VlogViews:
“During the hiring process, I learned D S Simon Productions is an innovative, integrated, content creation company with distribution across all platforms, anything from TV to radio and Internet. I didn’t realize that Internet Media Tours, Viral Video, Media Placement and Video Press Junkets were such an important part of what we do. But, most important was the fact that we are at the forefront of where our industry is going. That was really important for me.”
“I’ve worked with some of the CMO and Chief Communications Officers at great companies and have been at the table with them outlining what their goals are for the coming years. I’m excited to help them strategize, plan and execute broadcast PR initiatives to help them achieve their goals.”
Lewis Goldberg, Managing Partner at KCSA Strategic Communications
To Link To Post: http://bit.ly/9dzOJd
Douglas Simon President & CEO of D S Simon Productions had a conversation with Lewis about “The End of Public Relations” and it’s transition to “Strategic Communications.”
Some of Lewis’s VlogViews:
“There’s no such thing as public relations, there’s only communications.”
“Public relations, marketing and investor relations have all have melded into one discipline, which is effective strategic communications.”
“For consumer facing products and services, I think it needs to be much more of an open dialogue.”
“It’s not answering the question that the client asks in the way they expect it, it’s answering the question the client asks that actively accomplishes the goal they have laid out for themselves.”
http://www.kcsa.com/
http://twitter.com/KCSA_Comms
Tags: Corporate Communications, Corporate Social Responsibility, CSR, marketing, PR, Public Relations
Posted in CEO / President, Commentary, Healthcare, Public Relations, marketing | No Comments »