Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.
Some of Doug’s Vlogviews
He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”
“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.”
How can he fix his image?
“The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”
Don discusses the social media changes he is communicating to his clients at Middleberg Communications. Recorded at the 2010 PR Week Awards.
Some of Don’s VlogViews:
“In many cases, half of our time for each client is put into social media, maybe 10 to 20 percent is on print and the rest on broadcast, so social media has had a complete reversal on how we spend our time.”
“[In social media] there has to been a catalyst to spur action. Once you do this with social media, you know capture a large number of eyeballs and ears that you never did before, so the attention being spent to this and the returns on investment or return on engagement is really very strong.”
For many in the business world, 2009 has been a year of survival. But survival takes on a far different meaning when you consider the millions of Americans who literally don’t have enough to eat. As part of our company holiday celebration, we decided to spend a day helping out at a food and clothing bank here in New York City and making a donation to help provide winter clothing to those in need.
Our time spent at the Hebrew Union College Soup Kitchen and Clothing Closet showed how thin the dividing line is between needing help and self sufficiency. This year we saw a larger percentage of “working poor” who still couldn’t earn enough after paying rent and utilities to pay for food at the end of the month. We saw a much larger percentage of people who you could easily imagine working in successful high paying jobs. It definitely helps us to realize how blessed we are.
We wanted to offer this Holiday Video Card as a thank you to all we have worked with in 2009 and take this opportunity to wish you all the best in the New Year.
Every Monday evening, in every season, the student-run HUC-JIR Soup Kitchen welcomes over 100 homeless and hungry guests for a nutritious meal. Volunteers from around the New York area – secondary school pupils, college students, and adults – help us prepare and serve the meals. The Soup Kitchen offers our guests not only meals but also free legal counseling by NYU Law School students, free clothing, and toiletries, as well as a sewing service.
Le Bron’s PR Disaster–Sponsors Beware
To Link to Post: http://bit.ly/d8rSCY
Le Bron James has done enormous damage to his brand with the way he handled the move, according to Doug Simon, President & CEO D S Simon Productions. It has to go down as one of the worst self-inflicted PR moves yet. Why? The only logical answer is LeBron just doesn’t care.
Some of Doug’s Vlogviews
He has taken his brand and narrative from “King James” to “I’ll get by with a little help from my friends (Wade and Bosh).”
“He was going to be hated for leaving anyway but why give fans a legitimate reason for anger.”
How can he fix his image?
“The only way might be for him to strap on a wet suit, swim 5,000 feet down and stop the BP oil leak.”
The Worst PR Move in sports History
Letter from Cavaliers Majority Owner Dan Gilbert
Tags: Lebron James, PR, Public Relations
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