Mike Bako, Marketing Manager of D S Simon Productions, appears on Al Jazeera America to discuss the $750 million dollar settlement in the NFL concussion case between the league and players.
Archive for the ‘Communications’ Category
To link to post: http://www.vlogviews.com/bestofces/
D S Simon Productions syndicated special “The Best of CES” will be airing in New York, Los Angeles, Chicago and nationally on DirecTV in early March. The Best of CES is hosted by Mario Armstrong, Digital Lifestyle Expert and 2011 Emmy Award winner for “Best TV Show Host.” “I’m really excited to host the show. CES is an incredible event. It’s great to be able to take viewers behind the curtain and give them an early look at great new technology,” said Armstrong.
The 30-minute long celebrity-packed special features segments covering the big stories of CES and was sponsored by Intel and Lowe’s who were featured within the program. “High-quality syndicated program is a unique opportunity for organizations to not only get the distribution in key markets but take advantage of significant opportunities to extend their brands through social media,” said Douglas Simon, President & CEO at video communications firm D S Simon Productions which developed the program.
In this segment, Mario Armstrong features key innovations from Intel including a broad new range of Ultrabook convertibles, detachables and tablets with all-day battery life. Intel Ambassador Mike Fard was featured. “This is an exciting time at Intel and in the world of technology in general. The landscape is evolving rapidly and the new technologies we highlighted at CES showcase some of the new ways in which people can interact with their PCs and mobile devices. Whether by touch, voice, facial recognition, and hand gestures, there are new and innovative ways in which to get work done and to have fun.”
The Best of CES will air on March 9, 2013 nationally on DirecTV, channel 224 at 10:00pm; WWOR in New York at 6:00am and WCIU in Chicago at 6:00am. The show will air in Los Angeles on Wednesday, March 6 at 6:30am.
“This presents a unique opportunity for brands to participate in high quality programming in an affordable way,” said Simon. “We are already seeing a dramatic upturn in requests for this type of programming.
Tags: ces, intel, lowes, Mario Armstrong, doug simon, d s simon productions, directv
To Link To Post: http://bit.ly/swdiEF
Kevin Bishop of IBM spoke with Douglas Simon, D S Simon Productions, about the 100th anniversary of IBM and the six steps for a successful initiative. Recorded at the IABC Measurement Event discussing the 100th anniversary.
Some of Kevin’s VlogViews:
On the 100th anniversary, “ We wanted to make sure we drew on the history of the past to be relevant to the future as a strategic objective. How can we demonstrate that from our past history, we will be able to make a difference with things that matter to people in the world now.”
“You put your media plan in a way that’s relevant to all of the constituents, then you really got to work each element of the media for what it’s good for. So films can be a very powerful thing, quick delivery of information with a powerful emotional content. If you are going to use the web, make sure you produce things that deserve to be shared, because that’s what people do on the web, it’s to share content. You have to work every media really hard for what it’s uniquely good at.”
“The tree is the real thing, and the shadow is just the image, and if you want to manage a brand you have to work on the health of the tree. If you have a healthy tree, it will always look beautiful in photographs, it will have a great reputation, people will come and look. If all you do is take clever photographs one afternoon, then the tree is going to wither and die. So managing a brand is like managing the health of a tree, and then the shadow looks after itself.”
To Link to Post: http://bit.ly/tUbntF
Matt Broder, Vice President, Pitney Bowes, discusses how social media is the driving force in communication.
Some of Matt’s VlogViews:
“Because the number of journalists is going down you really don’t need as many people to speak to the journalists, but the number of people consuming information over the internet has exploded, and so you need a lot more people in that realm.”
“At Pitney Bowes we’ve gone from 4 or 5 authorized spokespeople five years ago to over 40 today, and we’re on our way to hopefully a lot more…Companies need to adapt, companies need to become more flexible and nimble, and they really need to expand the ways in which they communicate with their constituents.”
“I think social media has really smashed all of the walls. It is the oxygen that we breathe now. And all media whether their print, earned, whatever it’s all brought together now in one kind of big conglomeration of messaging.”