Archive for the ‘Communications’ Category

Erin Henry, Porter Novelli representing the Almond Board of California

Monday, February 8th, 2010

To Link To Post: http://bit.ly/9PwWy5

Erin Henry discusses getting media coverage for your client at the Editor Showcase: Health & Nutrition and including your brands spokesperson with your message.

Some of Erin’s VlogViews:

“An editor showcase event is an amazing way to get in front of and have a face to face conversation with up to 30 editors in one evening… It’s really just a relaxed environment that is open to discussions and how you can work together”

“Bringing a spokesperson to an event brings credibility”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

Pam Becker

Pam Becker

Jacqui Stafford

Jacqui Stafford

Erin Henry

Erin Henry

Lindsey Benjamin

Lindsey Benjamin

Jennifer Eastman

Jennifer Eastman

Rachelle Deal & Jessica Matthews

Rachelle Deal & Jessica Matthews

Michelle Metter

Michelle Meter

Holiday Video Greeting and Donation From D S Simon Productions

Tuesday, December 22nd, 2009

To link to post: http://bit.ly/6nc75e

For many in the business world, 2009 has been a year of survival. But survival takes on a far different meaning when you consider the millions of Americans who literally don’t have enough to eat. As part of our company holiday celebration, we decided to spend a day helping out at a food and clothing bank here in New York City and making a donation to help provide winter clothing to those in need.

Our time spent at the Hebrew Union College Soup Kitchen and Clothing Closet showed how thin the dividing line is between needing help and self sufficiency. This year we saw a larger percentage of “working poor” who still couldn’t earn enough after paying rent and utilities to pay for food at the end of the month. We saw a much larger percentage of people who you could easily imagine working in successful high paying jobs. It definitely helps us to realize how blessed we are.

We wanted to offer this Holiday Video Card as a thank you to all we have worked with in 2009 and take this opportunity to wish you all the best in the New Year.

About Hebrew Union College Soup Kitchen and Clothing Closet

Every Monday evening, in every season, the student-run HUC-JIR Soup Kitchen welcomes over 100 homeless and hungry guests for a nutritious meal. Volunteers from around the New York area – secondary school pupils, college students, and adults – help us prepare and serve the meals. The Soup Kitchen offers our guests not only meals but also free legal counseling by NYU Law School students, free clothing, and toiletries, as well as a sewing service.


Check out last year’s holiday card!

Eric Obenzinger, Setting PR for Google

Wednesday, July 29th, 2009

To link to post: http://bit.ly/W1uMI

Eric Obenzinger, an Associate for Global Communications & Public Affairs at Google, discusses the general rules for getting a high ranking on a Google search. Recorded at the ExL Pharma Communications Conference at Pfizer’s World Headquarters, Eric discusses his challenges setting PR for Google.

Some of Eric’s Vlog Views:

“Whatever the venue, have content that is discoverable and interesting and the people will want to read, and therefore will link to…Google will favor pages that other people are actually interested in and the main signal, among others, is whether people are linking to your page.”


The ExL Pharma Communications Conference Series:

Julie Zawisza, FDA

Julie Zawisza, FDA

Sally Susman, Pfizer

Sally Susman, Pfizer

John Bell, Ogilvy

John Bell, Ogilvy

Eric Obenzinger, Google

Eric Obenzinger, Google

Rick Wion on the Value of Thinking Inside the Box

Friday, July 24th, 2009

To link to post: http://bit.ly/VCP2d

Rick Wion, Vice President of Interactive Media at GolinHarris worked with McNeil Pharmaceuticals to develop their two ADHD Social Media sites: ADHDMoms and ADHDAllies. He talked about how to work within the regulatory environment at the BDI Social Communications Healthcare Conference.

“We setup a triage process for setting up comment approvals. When a comment goes in, a notification goes out via email to wait to be reviewed and then it goes through the AE [adverse even] reporting procedure. The AE team looks at it to see if it is an AE? If not then it goes to legal and regulatory for review and finally to the person who is in charge of AE’s page who flips a button to turn it live.”

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