Archive for the ‘Communications’ Category

Leslie Sobon VP, Advanced Micro Devices – The importance of the female perspective in PC marketing and the launch of her new corporate blog

Monday, August 2nd, 2010

To link to post: http://bit.ly/bxEZ4N

Douglas Simon President & CEO of D S Simon Productions had a conversation with Leslie Sobon, corporate vice president, product marketing at AMD from a recent Satellite Media Tour for Back to School tips for women.



Some of Leslie’s VlogViews:

“It’s really about what women look for in a PC. We don’t want to be special marketed. We don’t need “pink” marketing. That we do really know what we want in a PC we want it easy to use not because we’re illiterate but because we are busy”

“This first blog is about what to look for in Back to School. So I talk about what women want but then I give a handful of choices of some really good notebook computers if you are really looking to buy a PC for your kid.”

“I really want it to be my voice… and I want to write it.”

other Links:
AMD Back to School Blog

Former Senior Edelman Executive Lauren Dewhirst Joins D S Simon productions

Monday, July 19th, 2010

To Post: http://bit.ly/a3Pl1r

Douglas Simon President & CEO of D S Simon Productions had a conversation with Lauren Dewhirst, the newest member of the D S Simon Productions Team about her experience, philosophy and approach in her new role as VP, Director Midwest operations at D S Simon Productions.



Some of Lauren’s VlogViews:

“During the hiring process, I learned D S Simon Productions is an innovative, integrated, content creation company with distribution across all platforms, anything from TV to radio and Internet. I didn’t realize that Internet Media Tours, Viral Video, Media Placement and Video Press Junkets were such an important part of what we do. But, most important was the fact that we are at the forefront of where our industry is going. That was really important for me.”

“I’ve worked with some of the CMO and Chief Communications Officers at great companies and have been at the table with them outlining what their goals are for the coming years. I’m excited to help them strategize, plan and execute broadcast PR initiatives to help them achieve their goals.”

Erin Henry, Porter Novelli representing the Almond Board of California

Monday, February 8th, 2010

To Link To Post: http://bit.ly/9PwWy5

Erin Henry discusses getting media coverage for your client at the Editor Showcase: Health & Nutrition and including your brands spokesperson with your message.

Some of Erin’s VlogViews:

“An editor showcase event is an amazing way to get in front of and have a face to face conversation with up to 30 editors in one evening… It’s really just a relaxed environment that is open to discussions and how you can work together”

“Bringing a spokesperson to an event brings credibility”

*Disclosure: D S Simon will be presenting on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate. Go to www.editorshowcase.com for more information and mention D S Simon for the discount.

Editor Showcase: Health and Nutrition Series

Pam Becker

Pam Becker

Jacqui Stafford

Jacqui Stafford

Erin Henry

Erin Henry

Lindsey Benjamin

Lindsey Benjamin

Jennifer Eastman

Jennifer Eastman

Michelle Metter

Michelle Meter

Holiday Video Greeting and Donation From D S Simon Productions

Tuesday, December 22nd, 2009

To link to post: http://bit.ly/6nc75e

For many in the business world, 2009 has been a year of survival. But survival takes on a far different meaning when you consider the millions of Americans who literally don’t have enough to eat. As part of our company holiday celebration, we decided to spend a day helping out at a food and clothing bank here in New York City and making a donation to help provide winter clothing to those in need.

Our time spent at the Hebrew Union College Soup Kitchen and Clothing Closet showed how thin the dividing line is between needing help and self sufficiency. This year we saw a larger percentage of “working poor” who still couldn’t earn enough after paying rent and utilities to pay for food at the end of the month. We saw a much larger percentage of people who you could easily imagine working in successful high paying jobs. It definitely helps us to realize how blessed we are.

We wanted to offer this Holiday Video Card as a thank you to all we have worked with in 2009 and take this opportunity to wish you all the best in the New Year.

About Hebrew Union College Soup Kitchen and Clothing Closet

Every Monday evening, in every season, the student-run HUC-JIR Soup Kitchen welcomes over 100 homeless and hungry guests for a nutritious meal. Volunteers from around the New York area – secondary school pupils, college students, and adults – help us prepare and serve the meals. The Soup Kitchen offers our guests not only meals but also free legal counseling by NYU Law School students, free clothing, and toiletries, as well as a sewing service.


Check out last year’s holiday card!