Archive for the ‘D S Simon’ Category

D S Simon Launches the DSS Media Module

Tuesday, July 29th, 2014


D S Simon recently launched the DSS Media Module, which is a marketing/communications platform that delivers high-definition video content to global broadcasters as well as high-quality images, infographics, press materials and embeddable video to online sites and social outlets. It’s easily shared via a link or embedded within any web environment including an organization’s newsroom or campaign microsite. To date, content within the DSS Media Modules have reached tens of millions of people globally.

For more information visit our DSS Media Module Press Release.

Turning the Tables: Doug Simon on how to evolve your agency with the changing industry

Tuesday, June 3rd, 2014


Doug Simon, President & CEO of D S Simon Productions, in conversation with Eric Morgenstern of Morningstar Communications at the Counselors Academy Conference, shares how his company has evolved with the changing communications landscape and what agencies should keep in mind when working with strategic partners.

Doug’s VlogViews:

“It’s important to make sure the strategic partner is considering how you can create an ongoing work stream and revenue stream, where you’re going to be able to contribute to your client’s need, but keep it in the business.”

“Social media takes time to develop. Clients aren’t well known for having great patience, all of the time. A key thing we’ve developed is to partner them with this service, so they can give a jumpstart to the social media outreach. So after a month, you have some metrics.”

“As long as the spokesperson partnership is truly authentic, and makes sense, and you’re willing to be flexible, it should work. You can’t put in brand attitude on someone who you’re bringing onboard because of the following they’ve already built. You have to find that match and work together to build a greater whole. Make it tone plus one equals three.”

Suggested Links:

Follow Doug Simon on Twitter

Learn More about D S Simon Productions

Follow Eric Morgenstern on Twitter

What American Companies Need to Know when Expanding their Business to Canada

Tuesday, May 27th, 2014


Deborah Weinstein, President of Strategic Objectives in Toronto, Canada, in conversation with Doug Simon at the Counselors Academy Conference, tells us how foreign companies can successfully expand their businesses into Canada.  Rule #1: Know your audience and don’t use Target as an example.


Deborah offers her advice for American brands planning a PR rollout in Canada.

Deborah’s VlogViews:

“You get one kick at the can when you’re coming to a country. Embrace it rather than kick it”

“Rule 1: Know thy audience. You must know and understand our country. We have two separate and distinct cultures—one English, one French. As a matter of fact, many of our Canadian clients have completely different marketing strategies for Quebec versus the rest of Canada.”

“Target had a massive rollout plan for Canada; now it’s completely slowed down because it affected the bottom line of the company as a whole because they didn’t understand the culture. That really didn’t need to happen, because we were eager, willing, and desirous for Target, but they kind of blew it.”

Suggested Links:

Follow Deborah Weinstein on Twitter

Learn More about Strategic Objectives

Follow Doug Simon on Twitter

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

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