Archive for the ‘D S Simon’ Category

Turning the Tables: Doug Simon on how to evolve your agency with the changing industry

Tuesday, June 3rd, 2014

TO LINK TO POST http://bit.ly/1jPaJ6S

Doug Simon, President & CEO of D S Simon Productions, in conversation with Eric Morgenstern of Morningstar Communications at the Counselors Academy Conference, shares how his company has evolved with the changing communications landscape and what agencies should keep in mind when working with strategic partners.



Doug’s VlogViews:

“It’s important to make sure the strategic partner is considering how you can create an ongoing work stream and revenue stream, where you’re going to be able to contribute to your client’s need, but keep it in the business.”

“Social media takes time to develop. Clients aren’t well known for having great patience, all of the time. A key thing we’ve developed is to partner them with this service, so they can give a jumpstart to the social media outreach. So after a month, you have some metrics.”

“As long as the spokesperson partnership is truly authentic, and makes sense, and you’re willing to be flexible, it should work. You can’t put in brand attitude on someone who you’re bringing onboard because of the following they’ve already built. You have to find that match and work together to build a greater whole. Make it tone plus one equals three.”

Suggested Links:

Follow Doug Simon on Twitter

Learn More about D S Simon Productions

Follow Eric Morgenstern on Twitter

What American Companies Need to Know when Expanding their Business to Canada

Tuesday, May 27th, 2014

TO LINK TO POST http://bit.ly/1wfH1BN

Deborah Weinstein, President of Strategic Objectives in Toronto, Canada, in conversation with Doug Simon at the Counselors Academy Conference, tells us how foreign companies can successfully expand their businesses into Canada.  Rule #1: Know your audience and don’t use Target as an example.


 

Deborah offers her advice for American brands planning a PR rollout in Canada.

Deborah’s VlogViews:

“You get one kick at the can when you’re coming to a country. Embrace it rather than kick it”

“Rule 1: Know thy audience. You must know and understand our country. We have two separate and distinct cultures—one English, one French. As a matter of fact, many of our Canadian clients have completely different marketing strategies for Quebec versus the rest of Canada.”

“Target had a massive rollout plan for Canada; now it’s completely slowed down because it affected the bottom line of the company as a whole because they didn’t understand the culture. That really didn’t need to happen, because we were eager, willing, and desirous for Target, but they kind of blew it.”

Suggested Links:

Follow Deborah Weinstein on Twitter

Learn More about Strategic Objectives

Follow Doug Simon on Twitter

Jason Sprenger, President of Game Changer Communications, on Starting a New Agency: It’s all about the Relationships

Friday, May 16th, 2014

TO LINK TO POST bit.ly/1lqDh9e

Jason Sprenger, President of Game Changer Communications, speaks with Doug Simon of D S Simon at the PRSA Counselors Academy Conference in Key West, about approaching his agency’s second anniversary and how he’s grown a successful business in such a short time.



Jason’s VlogViews:

“We talk about the definition, textbook definition of what we do, all the time.  But we don’t often really practice it. Our job is to build and maintain the relationships that our public, or that our organization’s publics, needs to succeed. And, that can be done in literally fifteen different ways.  It’s external communications.”

“What, of all of those fifteen things are really going move the needle—what’s the best tactic, strategy, whatever, to really help them build and maintain those relationships. I call it the umbrella model.”

“There is a lot of power in building good relationships with good people.  It really does feed upon itself, and, and continue to develop and grow.”

Suggested Links:

Follow Jason on Twitter

Learn more about Game Changer Communications

Follow Game Changer Communications on Twitter

Follow Doug Simon on Twitter

News From D S Simon

Wed, 12 Mar 2014 00:00:00 EST

D S Simon Expands Digital Team

Wed, 05 Mar 2014 00:00:00 EST

D S Simon Expands Sales and Marketing Team

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